Episode 58: Why We All Have Stories To Tell with Akeem Shannon

Stronger Sales Teams with Ben Wright

In this episode of the Stronger Sales Team podcast, Ben Wright sits down with Akeem Shannon, the innovative entrepreneur, and CEO of Flipstik. Through an engaging conversation, they delve into the art and impact of storytelling in sales, providing listeners with invaluable insights into how to captivate and persuade through narratives.

Crafting stories that resonate with clients is an art form that can propel business ventures to new heights, and Akeem demonstrates exactly how. He emphasises the importance of connecting human experiences with one's product or service and reveals the profound effect that storytelling has had on his business, Flipstik. The episode is packed with anecdotes that highlight the significance of emotion, brevity, and customer engagement in the storytelling process. It is a must-listen for any sales leader looking to elevate their team's approach to sales through the magic of storytelling.

About the Guest:

Akeem Shannon is the entrepreneurial force behind Flipstik, a phone accessory innovator known for its synthetic setae technology inspired by gecko feet. His journey from college dropout to CEO has not been without its challenges, including overcoming setbacks and failures. Today, Akeem’s tenacity has paid off spectacularly, with Flipstick gaining recognition as one of Inc. Magazine's top 50 fastest-growing consumer brands in the U.S. His endeavours have led him to pitch ideas to prominent figures like the Shark Tank panel and Snoop Dogg. Akeem is also passionate about advocating for mental health, motivation, and marketing strategies within the entrepreneurial community.

Key Takeaways:

• Akeem stresses the importance of connecting with customers on a personal level by sharing stories that are both compelling and genuine.
• By focusing on customer experiences and feedback, sales narratives become more relatable and impactful.
• The best stories evoke emotions that form a memorable connection between the product and the customer.
• Akeem's journey showcases resilience and the role of repeated efforts and adaptability in achieving success.
• Succinct storytelling, practice, and understanding your audience are crucial components of effective sales communication.

Time Stamps:

0:00 Intro

1:30 Guest Introduction

2:55 Flipstik

7:07 Storytelling

14:33 How to Become Better Storytellers

19:13 How Stories Impact Sales

23:57 Tips for Storytelling

25:43 Guest’s Socials

26:09 Outro

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