The Power Of Short Videos
Manage episode 310558020 series 3061223
Corporate Filming and Franchise Filming is pleased to announce the release of our 20th podcast. In this episode, our CEO Trevor Rappleye discusses the importance of short videos.
We all know what a powerful marketing tool video can be, but if it’s too long, a person can lose interest and move on to something else. Rappleye explains, “The best content is 60 seconds. At the very end, you want that person to call you right back or submit a form. So if your videos are too long, you’ve lost them. You don’t have the right to create videos longer than two minutes.”
He also provides a brief outline for creating a video advising creators to, “Hook ‘em at the front, have a call to action at the end.”
Once you have a finished product, host it everywhere. “Put it on your email signature, put it on your Linked In, put it on your Twitter, put it on your Facebook,” Rappleye advises.
To find out more about the power of short videos, be sure to check out the episode in its entirety. And tune in to the Corporate Filming and Franchise Filming web site to make sure you don’t miss a podcast.
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