In this episode of Stop the Scroll , host Brianna Doe speaks with Val Riley , VP of Marketing at Unbounce, about B2B influencer marketing strategies and the growing importance of authentic partnerships in the SaaS space. Val shares insights on influencer selection, structuring partnerships, and predictions for the future of influencer marketing. ========================================= Best Moments: (01:27) Unbounce's acquisition of Insightly and their complementary offerings (03:00) Criteria for selecting influencers for B2B partnerships (05:52) Structuring influencer partnerships on a quarterly basis (08:43) Focus on LinkedIn as the primary platform for B2B influencer marketing (10:11) The importance of allowing influencers to maintain their authentic voice (13:50) The growing significance of humor and personality in B2B marketing (16:00) Predictions and excitement for influencer marketing in 2025 (17:12) Strategies for finding the right influencers for B2B partnerships (19:35) The potential for dedicated influencer relationship roles in marketing teams ========================================= Guest Bio: Val Riley is the VP of Marketing at Unbounce, a leading platform for creating high-converting landing pages. With experience managing marketing for both Unbounce and Insightly, Val has valuable insights into B2B influencer marketing, particularly in the SaaS space. ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships , a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!…

In this episode of Stop the Scroll , host Brianna Doe dives into the recent Notion Faces campaign, a LinkedIn takeover that created significant buzz in the B2B marketing world. She breaks down the campaign's execution, analyzes its impact, and shares actionable lessons marketers can take away from its success. ========================================= Best Moments: (00:37) Introduction to the Notion Faces campaign on LinkedIn (01:17) Breakdown of the campaign's execution and strategy (03:20) Analysis of the two main reactions to the campaign (04:32) Brief discussion on combining influencer and affiliate marketing (05:24) Reasons why the Notion Faces campaign was successful (05:53) Addressing criticisms of the campaign (06:22) Key takeaways for marketers from this campaign ========================================= Links Mentioned: Notion Faces Campaign ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships , a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!…

In this festive episode of Stop the Scroll , host Brianna Doe teams up with Mason Cosby , host of the Scrappy ABM podcast, for a special Christmas collaboration. They explore the intersection of account-based marketing (ABM) and influencer marketing in the B2B space, sharing strategies, insights, and examples of holiday campaigns. ========================================= Best Moments: (01:05) Example of Super's influencer marketing campaign with custom Christmas sweaters (02:19) Aligning influencer audiences with brand goals (03:55) Importance of understanding brand goals before selecting influencers (05:52) Transitioning from transactional to long-term influencer partnerships (09:41) Methods for finding influencers that address target audiences (13:07) Discussion on the ethics and effectiveness of using influencers' accounts for outreach (15:27) Importance of maintaining authenticity in influencer content (19:27) Ideal placement of influencers in ABM programs (21:22) Comparing ROI of influencer marketing to performance marketing (23:00) Integration of paid advertising and influencer marketing ========================================= Guest Bio: Mason Cosby is the host of the Scrappy ABM podcast and an expert in account-based marketing. He shares insights on integrating influencer marketing with ABM strategies and discusses the challenges and opportunities in B2B influencer partnerships. Mason brings a unique perspective on aligning influencer audiences with target accounts and measuring the success of influencer campaigns in the B2B space. ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships , a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!…

In this episode of Stop the Scroll , host Brianna Doe interviews Olivia Owens , the head of creator partnerships and business development at Teachable. They discuss the evolving landscape of creator monetization, the importance of authenticity in partnerships, and the future of work. The conversation delves into how creators can effectively monetize their content, the significance of aligning monetization strategies with one's lifestyle, and insights into Teachable's "9 to 5 Quitters Club" initiative. ========================================= Best Moments: (01:20) Olivia's role at Teachable and the evolution of creator partnerships (04:43) Advice for creators looking to monetize their content (07:05) The importance of lifestyle and audience engagement in choosing monetization strategies (10:59) The concept of the "9 to 5 Quitters Club" and redefining work (16:05) Goals and success metrics for the 9 to 5 Quitters Club initiative (17:54) Tips for creators interested in building courses (19:37) The importance of not overthinking monetization and diversifying revenue streams (22:18) The evolving creator economy on LinkedIn (23:35) Off-the-record segment: Olivia's personal preferences and opinions ========================================= Guest Bio: Olivia Owens is the head of creator partnerships and business development at Teachable, a platform that helps creators monetize their knowledge through courses, coaching, and digital products. With over two years at Teachable, Olivia has been instrumental in developing and evolving creator partnerships, focusing on authentic storytelling and adding value to creators' journeys. Her approach emphasizes the importance of lifestyle alignment and audience engagement in creating successful digital products. ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships , a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!…

In this episode of Stop the Scroll , host Brianna Doe interviews Tameka Bazile , a powerhouse in paid social and cultural storytelling. They discuss influencer marketing, content creation, and the evolving landscape of social media platforms. The conversation delves into the challenges of making traditional brands social-first, balancing informative and engaging content on LinkedIn, and the importance of increasing representation of Black creators in social media. ========================================= Best Moments: (01:16) Challenges of making traditional brands social-first (04:11) Balancing informative and engaging content on LinkedIn (21:01) Creating content on TikTok vs. LinkedIn (23:19) Plans for monetizing TikTok content (27:09) Expectations for LinkedIn in 2025 (28:27) Rapid-fire questions segment: “Off the Record” (32:54) The importance of more Black creators in social media ========================================= Guest Bio: Tameka Bazile is a social and content strategist and a multi-platform content creator on TikTok and LinkedIn. She has amplified major events like Tameka 100 and driven branded campaigns with names like Nissan and Amazon. Known for her engaging and informative content, Tameka brings valuable insights into making traditional brands relevant in the digital space while maintaining their core essence. She is also a creator, speaker, and a US LinkedIn Creator Accelerator Alumni, passionate about discussing social media culture and careers. ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships , a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!…

In this episode of Stop the Scroll , host Brianna Doe interviews Kwame Appiah , head of influencer engagement and events at Later, and former contestant on the reality show Love is Blind . They discuss the realities of content creation, brand partnerships, and the importance of personal connections in influencer marketing. ========================================= Best Moments: (01:45) Kwame's role at Later and creator-focused events (04:07) Kwame's experience as a content creator (05:34) The challenges and misconceptions about content creation (07:38) Kwame's approach to brand partnerships and sponsorships (09:03) Kwame's favorite brand partnerships (14:28) The importance of creative freedom in partnerships (15:31) Kwame's thoughts on gifting campaigns (22:36) Later Creator Club and its purpose (28:11) Advice for brands and creators in influencer marketing (31:28) Rapid-fire questions in the "Off the Record" segment ========================================= Guest Bio: Kwame Appiah is the head of influencer engagement and events at Later, a leading influencer marketing solutions company. Known for his appearance on the popular Netflix show Love is Blind , Kwame brings a unique perspective to his role as both a content creator and marketing professional. He focuses on fostering deeper connections between brands and creators, hosting podcasts for Later, and organizing events like the Later Creator Club to facilitate meaningful interactions in the influencer marketing space. ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships , a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!…

In this episode of Stop the Scroll , host Brianna Doe interviews Jayde Powell , a content creator and marketer, about her experiences in influencer marketing, social media strategies, and the creator economy. They discuss the nuances between creators and influencers, pricing strategies, and the untapped potential of LinkedIn as a platform for creators. ========================================= Best Moments: (01:38) Favorite social media platforms for creators and marketers (03:01) Definition of creators vs. influencers (05:56) Pricing strategies for content creators (09:01) Approaches to determining budgets for creator partnerships (13:43) Importance of transparent communication in brand partnerships (16:36) Favorite brand partnerships and challenges faced (22:05) Advice for creators working with marketers (26:00) Discussion on why social media marketing is undervalued (28:46) Dream brand partnership as a creator (30:16) Excitement about LinkedIn's potential in the creator economy ========================================= Guest Bio: Jayde Powell is a content creator, marketer, and the founder and head of creative at MDash Doe, a content and creative development agency. She hosts Creator Tea Talk , a LinkedIn audio series discussing the creator economy. Jayde has worked with notable brands such as Netflix, Amazon Prime Video, and Essence. Known for her comedic content and insightful takes on social media marketing, Jayde is particularly active on LinkedIn, where she advocates for its potential as a hub for creators. ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships , a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!…

In this episode of Stop the Scroll , host Brianna Doe interviews Sarah Adam , head of partnerships and influencer marketing at Wix, about their approach to B2B influencer marketing. Sarah and Brianna dive into the importance of brand awareness, the challenges of finding influencers in niche markets, and how long-term partnerships drive value. They also explore how LinkedIn plays a role in B2B influencer marketing and the balance between giving influencers creative freedom and ensuring they understand the product. ========================================= Best Moments: (01:10) How Wix measures success in influencer marketing (05:34) The growth of Wix's influencer marketing team (07:29) Experiences working with an agency for influencer marketing (14:42) Criteria for selecting influencers for Wix (23:00) Channels leveraged for influencer marketing at Wix (28:43) Structure of partnerships with influencers ========================================= Guest Bio Sarah Adam is the head of partnerships and influencer marketing at Wix, focusing on B2B solutions. She has been instrumental in building Wix's influencer marketing program from the ground up over the past 2-3 years. Sarah is known for creating valuable content on influencer marketing on LinkedIn and sharing resources with the marketing community. ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships , a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!…

In this episode of Stop the Scroll , host Brianna Doe welcomes guests Todd Clouser and Obaid Durrani to explore key aspects of B2B influencer marketing and content creation. They discuss measuring ROI for online brand building, audience segmentation in content, and the emerging concept of B2B companies as media entities. ========================================= Best Moments: (02:12) Measuring ROI for building an online brand as creators and marketers (16:38) Approach to audience segmentation when developing content (32:17) Should all B2B companies consider the media company approach? (42:03) Rapid-fire questions about video games ========================================= Guest Bios: Todd Clouser is the head of audience marketing at Audience Plus, pioneering the industry's first owned media software for marketers. Obaid Durrani leads influencer and partnership content at Clay, which helps enrich data, automate personalized outreach, and implement ideas for GTM (Go-To-Market) strategies. ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships , a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!…

In this episode of Stop the Scroll , host Brianna Doe speaks with David Walsh , founder and CEO of Limelight, about B2B influencer marketing and the future of creator partnerships. ========================================= Best Moments: (01:27) David's journey with Limelight and B2B influencer marketing (04:45) Limelight's focus on LinkedIn and other platforms (05:22) Successful B2B influencer marketing strategies (07:24) Limelight's campaign management capabilities (10:13) Challenges in B2B influencer discovery on LinkedIn (13:44) Comparison of influencer marketing to traditional ad spend (16:15) The effectiveness of thought leadership ads on LinkedIn (18:51) How to define if partnerships are done well (24:00) Integrating creators into marketing teams (27:15) Using Clay as an example of successful B2B influencer marketing (32:10) The importance of investing time in setting up influencer marketing programs ========================================= Guest Bio: David Walsh is the founder and CEO of Limelight, the first B2B creator partnership platform. With a background in B2B software, particularly in HR and talent acquisition, David launched Limelight to help world-class brands scale their go-to-market strategies through content partnerships with verified B2B creators. His experience in launching and scaling startup companies led him to focus on the growing field of B2B influencer marketing, where he aims to make creator partnerships more transparent, authentic, and convenient for both brands and creators. ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships , a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!…

In this episode of Stop the Scroll , host Brianna Doe interviews Daniel Disney , an internationally renowned LinkedIn and social selling trainer, about social selling strategies, building audiences on LinkedIn, and influencer marketing. ========================================= Best Moments (01:21) Definition of social selling (02:36) Tips for getting started with social selling (07:30) Balancing personal and professional content on LinkedIn (10:59) Impact of video content on LinkedIn and social selling (16:57) Building and maintaining a valuable audience on LinkedIn (23:31) Deciding which brands to partner with as a creator (26:34) Pros and cons of different influencer marketing compensation models (32:41) The future of influencer marketing on LinkedIn ========================================= Guest Bio Daniel Disney is an internationally renowned LinkedIn and social selling trainer, sales author, and founder of The Daily Sales , one of the largest communities for sales leaders and salespeople worldwide. He is also the host of the Social Selling Podcast and has built a significant following on LinkedIn, where he shares valuable insights on social selling and sales strategies. ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships , a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!…

In this episode of "Stop the Scroll," host Brianna Doe sits down with Nicole Ponce , the influencer marketing team lead at Semrush, to discuss B2B influencer marketing strategies, successful campaigns, and the future of influencer marketing in the B2B space. ========================================= Best Moments: (01:35) Nicole's role as the first influencer marketing manager at Semrush (04:58) Discussion of successful influencer marketing campaigns (14:48) Approach to long-term partnerships with influencers (28:29) Semrush's upcoming conference and influencer involvement (31:43) Advice for B2B marketers interested in influencer marketing ========================================= Guest Bio: Nicole Ponce is the influencer marketing team lead at Semrush, a leading online visibility management SaaS platform. With nearly five years of experience at Semrush, Nicole was the first influencer marketing manager hired by the company. She specializes in building long-term partnerships with influencers and educators in the marketing space, focusing on creating value for both the brand and the influencers' audiences. ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships , a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!…

In this episode of Stop the Scroll , host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies. ========================================= Best Moments: (00:34) Introduction of guest Natalie Marcotullio and her role at Novatic (01:30) Overview of Novatic's hybrid influencer and advisor program (03:32) Criteria for selecting advisors and the importance of audience match (05:06) Structure of advisor deals and the benefits of starting with 3-month contracts (07:46) Tracking results and measuring word-of-mouth impact (10:55) Challenges in managing the program with a lean marketing team (14:00) Evolution of relationships with advisors over time (17:13) Approach to adding new advisors to the program (19:58) Tips for building an advisor program, including compensation structure (21:50) Final thoughts on creating meaningful relationships with advisors ========================================= Guest Bio Natalie Marcotullio is the Head of Growth and Operations at Novatic, where she focuses on helping SaaS companies improve their prospects' buying experience. As a two-time solo marketer for SaaS startups, Natalie has built and refined Novatic's hybrid influencer and advisor program over the past two years, growing it to include 13 different advisors. ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships , a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!…

In this episode, host Brianna Doe interviews Nick Bennett , founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships. ========================================= Best Moments: (01:22) How people-first go-to-market (GTM) strategies tie into influencer marketing and build stronger connections between brands and their audiences (05:02) How to maintain authentic relationships with influencers while driving business results (09:47) Why micro-influencers are key to successful B2B marketing campaigns (21:26) Differentiating between creators and influencers and why audience engagement matters more than follower count (27:14) Setting fair rates for influencers in this range and ensuring value for both sides (32:17) Why the industry needs more matchmaking services between B2B brands and influencers (32:46) A preview of Nick’s upcoming book, which explores the future of influencer partnerships in the B2B space ========================================= Guest Bio : Nick Bennett is the founder and co-founder of Tack, a marketing and media firm specializing in B2B influencer marketing. A strong advocate for people-first go-to-market strategies, Nick also serves as an advisor for Limelight, a B2B influencer marketing platform, and is the author of an upcoming book that provides insights on how B2B brands can effectively partner with creators and influencers to drive revenue and business impact. ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships , a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!…

In this episode, host Brianna Doe sits down with Jonathan Ronzio , co-founder and CMO of Trainual , to discuss how the company has innovated its approach to influencer marketing and brand partnerships. Jonathan shares insights from their journey with influencer marketing, from celebrity endorsements to building long-term partnerships with micro-influencers. ========================================= Best Moments: (03:16) Trainual's initial foray into influencer marketing through Cameo, using celebrity shout-outs (06:58) Working with more niche influencers who have more relevant, engaged audiences (10:47) How Trainual partnered with 90s R&B star Montell Jordan for a memorable campaign (18:06) Common mistakes in using influencer marketing software and strategies, focusing on authenticity and fit (21:39) How Trainual is successfully leveraging LinkedIn for influencer marketing campaigns (23:22) Long-term relationships with influencers and staying aligned on values (30:56) How they evaluate the effectiveness of influencer marketing, focusing on ROI and qualitative brand engagement (35:10) The importance of alignment between sales and marketing teams for seamless influencer campaigns ========================================= Guest Bio: Jonathan Ronzio is the co-founder and CMO of Trainual , a platform for organizing business processes and training. With a background in adventure documentary filmmaking and outdoor brand marketing, Jonathan brings a unique perspective to B2B SaaS marketing. He is passionate about pushing creative boundaries while driving measurable results. Jonathan is also a musician and author, with an upcoming children's book and album release. ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships , a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!…

In this episode of Stop the Scroll, host Brianna Doe interviews Justin Levy , an influencer marketing expert, about strategies and best practices for B2B brands looking to get started with influencer marketing. They discuss how to build relationships with creators, influencer partnership structures, getting leadership buy-in on campaigns, and budget-friendly tactics. ================================================================= Best Moments: (04:41) Strategies for identifying and establishing relationships with relevant creators (05:55) Tiers of influencers and considerations for which to work with (09:59) Measuring influencer effectiveness beyond just followers (13:09) Getting leadership support for influencer programs (19:46) Structuring longer-term influencer partnerships (22:59) Creative low-budget influencer campaign examples ================================================================= Guest Bio: Justin Levy - Head of Social Media Influencer Marketing and Community at ZoomInfo. 15+ years experience in influencer marketing. Named a top B2B marketing influencer. Author and speaker on influencer marketing and social media. ================================================================= From Me, Bri: If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll. This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!…

In this episode of Stop the Scroll, host Brianna Doe interviews social media strategist Christina Le about influencer marketing, specifically around budgeting and getting fair compensation. They discuss the differences between influencer marketing and creator marketing, strategies for negotiating rates, and building strong partnerships between brands and creators. ================================================================= Best Moments: (02:50) The challenges of determining budgets and rates for influencer campaigns, especially in B2B (05:38) Research strategies to benchmark pricing, such as asking creators directly what they charge (09:59) The differences between influencer marketing and creator marketing (13:04) Why some influencer campaigns succeed while others flop, even with similar metrics (17:30) The importance of relationship building between brands and creators (22:25) Ensuring women creators are paid fairly compared to men ================================================================= Guest Bio: Christina Le is a social media strategist and content creator with over 8 years of experience, partnering with many of the leading brands in social. She has been the first dedicated social media hire for 5 companies, including 3 early-stage SaaS startups. ================================================================= From Me, Bri: If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll. This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!…

In this episode of "Stop the Scroll", host Brianna Doe shares tips for influencers on how to effectively partner with B2B brands. You will learn key strategies for consistent content creation, building engagement, establishing a unique point of view, growing a quality audience, and making yourself accessible to potential brand partners. ================================================================= Best Moments: (00:24) Influencers need to commit to consistent content creation and posting cadence (01:37) Engagement goes beyond vanity metrics — you need to spark genuine conversations and community that others can join in on (02:27) Establish a clear perspective and point of view in your content that is both TRUE and UNIQUE (03:13) Follower count isn't everything; build a CREDIBLE NICHE AUDIENCE (03:30) Make sure brands can easily contact you about partnerships ================================================================= From Me, Bri: If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll. This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!…

In this episode of Stop the Scroll, host Brianna Doe gives content creators and influencers tips for when they look to partner with B2B brands. You'll learn about what marketers look for in influencer partners and why B2B influencer marketing is different from B2C. Listeners can expect to learn how to create an effective media kit to showcase themselves to potential B2B partners. Best Moments: (01:02) B2B and B2C influencers are not the same, and neither are the way they pitch themselves to brands (01:34) The importance of having a media kit as an influencer (02:00) Main sections to include in a media kit: bio, content pillars, followers, engagement rate, audience demographics, brand partnerships, rates (03:50) Include recent brand collabs you've done (04:41) Including your rates for partnership are up to you — here are some ideas of how to include them if you want that in your media kit ================================================================= From Me, Bri: If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll. This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!…

In this episode of "Stop the Scroll", host Brianna Doe discusses what influencers look for when partnering with brands on influencer marketing campaigns. You'll also hear how brands can effectively collaborate with influencers to drive results. ================================================================= Best Moments: (01:04) Importance of setting clear goals and communicating them to your influencers (02:44) Giving influencers creative freedom to experiment with content — they know their audience best (03:43) Ensuring alignment between influencer values and brand values (04:46) Providing influencers transparency and access to the product ================================================================= From Me, Bri: If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll. This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!…

In this episode of "Stop the Scroll", host Brianna Doe shares her best practices for B2B influencer marketing content creation. You'll hear how B2B and B2C influencer marketing differ — with B2B requiring a more educational, long-term approach focused on establishing subject matter experts as trusted thought leaders. ================================================================= Best Moments: (00:55) Understanding the differences between influencer marketing in B2B vs. B2C (02:12) Establishing influencers as experts vs. endorsers to build trust with B2B buyers (03:18) Considering non-obvious social platforms beyond just LinkedIn for B2B audiences (06:36) Creativity in B2B influencer partnerships beyond one-off sponsored posts ================================================================= From Me, Bri: If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll. This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!…

In this episode of Stop the Scroll, host Brianna Doe walks through how to build your first B2B influencer marketing campaign, step-by-step. You'll get tips on setting goals, choosing platforms, finding influencers, negotiating compensation, and more. This episode will give you a full framework for launching a successful B2B influencer program. ================================================================= Best Moments: (00:05) Building Trust and Long-Term Relationships in B2B Influencer Marketing (00:24) Building Your First B2B Influencer Marketing Campaign (01:58) Setting Clear Goals and Aligning Messaging for Successful Campaigns (03:10) Tips for Implementing B2B Influencer Marketing (04:11) Steps to Successfully Engage with Influencers (05:26) Tips for Collaborating with Influencers (07:26) Tips for Running Your First Influencer Marketing Campaign (09:50) Tips for Effective Marketing Campaigns…

In this episode of "Stop the Scroll", host Brianna Doe discusses the importance of creative briefs when working with B2B influencers. She provides guidance on what to include in a creative brief, as well as tips for giving influencers creative freedom while establishing necessary parameters. ================================================================= Key Discussion Points: - What is a creative brief and why it's crucial for B2B influencer campaigns - Information to provide influencers upfront before sending the brief - Sections to include in a creative brief - Company website/social media links - Brief company description - Brand tone and voice - Target audience and pain points - Campaign objectives - Channels - Timeline - Goals - Call-to-action - Deliverable do's and don'ts - Tagging and disclosure - The importance of giving influencers creative freedom within established parameters…

This is the second episode of the "Stop the Scroll" podcast hosted by Brianna Doe , who provides advice and insights on influencer marketing. In this episode, Bri delivers a primer on identifying and vetting the right influencers to partner with for influencer marketing campaigns. ================================================================= Key Discussion Points: - How to identify what platforms your target audience uses and find influencers there - Follower count matters but you need to understand who their audience is - Look for 1-3% engagement rates on average - Make sure the influencer's values align with your brand - Budgets need to align too…

In this episode of "Stop the Scroll", host Brianna Doe provides tips and strategies for effectively reaching out to and partnering with B2B influencers. She shares a template outreach email that has an 85% response rate as well as best practices for crafting a clear, concise, and compelling pitch. ================================================================= Main Discussion Points: - Reaching out to influencers can be challenging - they likely get a high volume of requests - Be clear, concise and transparent in your outreach emails and messages - Tailor your communication style to your brand and industry - Provide context on why you want to partner with them but don't presume what type of partnership they'd be open to - Connect your request to their content and audience - Do not share budget details in initial outreach ================================================================= Want to try Bri's template for yourself? Here it is: Subject Line: Collab Opportunity, Brand Partnership, Brand Collaboration - [Company Name] Hi [Influencer name], I’m [Your Name], [Job Title] at [ XYZ ]. Include a 1-2 sentence blurb about what [ XYZ ] does and the target audience it’s geared towards. I’m a huge fan of your content and believe it aligns well with our business & [ fill in the blank ]. We think you would be an excellent partner to spread the word about [XYZ]/for a campaign we’re launching/our newest product launch, etc. I would love to discuss a partnership with you. If this sounds like a collaboration you’re interested in, let me know and we can discuss further! Thanks, [Your Name]…

In this first episode of "Stop the Scroll," host Brianna Doe introduces her upcoming podcast series on B2B influencer marketing. She discusses why influencer marketing is an important part of a holistic marketing strategy and how it can help brands connect with target audiences in an authentic way. ================================================================= Key Discussion Points: - The power of influencer marketing to cut through advertising saturation - Influencer marketing complements other marketing efforts rather than replacing them - Importance of trust between influencers and their audiences - Thinking creatively about influencer partnerships beyond just sponsored posts - Developing long-term influencer relationships…