Try THIS For an 85% Response Rate! | Bri's Brief | Ep 3

Stop The Scroll w/ Brianna Doe

In this episode of "Stop the Scroll", host Brianna Doe provides tips and strategies for effectively reaching out to and partnering with B2B influencers. She shares a template outreach email that has an 85% response rate as well as best practices for crafting a clear, concise, and compelling pitch.
Main Discussion Points:
- Reaching out to influencers can be challenging - they likely get a high volume of requests
- Be clear, concise and transparent in your outreach emails and messages
- Tailor your communication style to your brand and industry
- Provide context on why you want to partner with them but don't presume what type of partnership they'd be open to
- Connect your request to their content and audience
- Do not share budget details in initial outreach
Want to try Bri's template for yourself? Here it is:
Subject Line: Collab Opportunity, Brand Partnership, Brand Collaboration - [Company Name]
Hi [Influencer name],
I’m [Your Name], [Job Title] at [XYZ]. Include a 1-2 sentence blurb about what [XYZ] does and the target audience it’s geared towards.
I’m a huge fan of your content and believe it aligns well with our business & [fill in the blank]. We think you would be an excellent partner to spread the word about [XYZ]/for a campaign we’re launching/our newest product launch, etc.
I would love to discuss a partnership with you. If this sounds like a collaboration you’re interested in, let me know and we can discuss further!
Thanks,
[Your Name]