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Marketing - Websites That Work
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In this episode, Andy and Joel discuss the changing landscape of marketing strategies and the importance of providing value to customers. From the necessity of case studies over testimonials to the significance of websites in the digital age, they explore effective ways to engage and inform potential buyers. Plus, they dissect the current AI trend, emphasising its eventual integration as a commonplace tool.
BEST MOMENTS
- ‘A testimonial is not good enough anymore. Use a case study, or better yet, a video case study. We’re in a place where nobody believes anything, so using a testimonial without any data behind it, it’s better than having nothing, but it could be a lot better.’
- ‘Don’t blog unless you intend to give significant value. Think about the key terms that you want to rank for, and what the main action a lot of people are taking at the moment is.’
- ‘AI is trendy at the minute but eventually, it will just become a tool for people, much like the internet.’
VALUABLE RESOURCES
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
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