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GTM3-1: Hacks to Extend Your Runway with Apologue Co-Founder Jordan Tepper (Season Premiere!)

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Manage episode 408466316 series 2926727
Inhalt bereitgestellt von Rajiv Nathan and Startup Hypeman. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Rajiv Nathan and Startup Hypeman oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

In a down economy, runway is everything.


But it should also be everything in a boom economy.


Great companies figure out how to spend less, and make more.


Jordan Tepper cofounded the cocktail brand Apologue in 2017, and in the 7 years since he's achieved over $1M annual revenue, while raising just $2.5M in that time, and as of this writing still carrying $1M of that raise in the bank.


For a CPG brand with significant fixed expenses, Apologue's story is a clinic on meaningful growth and spend.


Jordan steps to the mic in our season premiere to share the specific hacks his team has employed to make the most of every dollar since day one.


Find Jordan online:

LinkedIn


Find HostesCocktails online:

Instagram


Find Apologue online:

Instagram


This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here: https://www.activecampaign.com/?_r=RDNU9V97 (affiliate link)


This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

298 Episoden

Artwork
iconTeilen
 
Manage episode 408466316 series 2926727
Inhalt bereitgestellt von Rajiv Nathan and Startup Hypeman. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Rajiv Nathan and Startup Hypeman oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

In a down economy, runway is everything.


But it should also be everything in a boom economy.


Great companies figure out how to spend less, and make more.


Jordan Tepper cofounded the cocktail brand Apologue in 2017, and in the 7 years since he's achieved over $1M annual revenue, while raising just $2.5M in that time, and as of this writing still carrying $1M of that raise in the bank.


For a CPG brand with significant fixed expenses, Apologue's story is a clinic on meaningful growth and spend.


Jordan steps to the mic in our season premiere to share the specific hacks his team has employed to make the most of every dollar since day one.


Find Jordan online:

LinkedIn


Find HostesCocktails online:

Instagram


Find Apologue online:

Instagram


This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here: https://www.activecampaign.com/?_r=RDNU9V97 (affiliate link)


This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

298 Episoden

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