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How branding and marketing work together: Insights from Kevin Knight
Manage episode 415378792 series 3417045
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In this episode, we discuss how branding and marketing work together.
Today, we’re excited to have Kevin Knight, CMO/Consultant.
Kevin has years of experience in consumer and enterprise marketing and has helped companies like Pinterest and Facebook become household names.
He'll share his perspective and offer practical tips you can use to make your own brand grow.
Subscribe to Zypsy Spotlight wherever you listen to podcasts to learn more useful insights on what the future of venture capital looks like.
Links & resources
Kevin Knight’s LinkedIn
Timestamp
00:00 Introduction
00:40 Kevin’s career journey
03:52 Early days at Facebook
06:02 Challenges with digital ads
09:56 Scaling a team from 600 to 3000
12:45 Marketing in B2B vs. B2C
15:27 How to use AI to help you
18:35 Why you need to start early
20:20 Growth strategy for any business
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