68 - Pros/Cons of Flex Plans

Sports Marketing Machine Podcast

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In this episode, Jeremy Neisser dives into the topic of Flexible Ticket Plans.
Flex plans are a growing trend in sports ticket sales, allowing fans to purchase a set number of tickets that can be used for any game.
The pros of flex plans include convenience for fans, affordability, and upfront revenue for teams.
However, there are also cons, such as the challenge of surpassing previous revenue goals, lack of urgency for fans to use the tickets, and difficulties in tracking ticket usage. To maximize the benefits of flex plans, teams should remind fans to use the tickets, incorporate them into the fan funnel, and limit the number of packages sold.
Takeaways

• Flex plans provide convenience and affordability for fans, and upfront revenue for teams.
• Teams face challenges in surpassing previous revenue goals and tracking ticket usage with flex plans.
• To maximize the benefits of flex plans, teams should remind fans to use the tickets and incorporate them into the fan funnel.
• Limiting the number of flex plan packages sold can help move fans closer to mini plans or season tickets.

Chapters
00:00 - Introduction
00:40 - The Pros of Flex Plans: Convenience and Affordability
03:02 - The Impact on Fan Experience and Loyalty
04:29 - Difficulties in Tracking Ticket Usage with Flex Plans
08:11 - Incorporating Flex Plans into the Fan Funnel
09:05 - Maximizing the Benefits of Flex Plans: Reminders and Limited Availability
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