05. How to Explain and Persuade With Just 3 Letters

Speaking of Numbers with Jeff Bartsch

In a perfect world, we would all explain what we want, people would agree without raising a fuss, AND everyone would go home happy.
BUT as it turns out, life isn’t that simple, and neither are people.
THEREFORE an amazing communication tool raises its hand and says, “Ooh ooh! I can help with that!” It’s a 3-letter acronym with ideas that are simple to learn, trickier to implement well, but incredibly clear and persuasive when you do.

(Hint: I just used it.)

00:00 Explain and persuade with 3 letters?

02:22 The client issue that went all the way up the flagpole

04:25 The good news and bad news about ideas

05:47 Donald Miller and the story definition

06:55 Kindra Hall and Stories That Stick

07:53 Park Howell, Randy Olson, and the ABT

09:55 What ABT is

11:16 ABT describes narrative (but falls short)

13:45 Using ABT for ordering and explaining ideas

16:23 Using ABT to persuade

16:56 Tom Wadelton and the client who wanted to leave

18:04 Comparing ABT in Narrative vs Persuading

19:21 How ABT Persuasive Mode aligns multiple stories

21:42 The need for starting with agreement in conflict

24:01 How Tom Wadelton used the ABT to persuade his client

25:16 ABT speaks to the strategic story in the audience's head

26:41 ABT saved almost $200,000 in future revenue!

27:23 Rant: Human connection isn't a talent, it's a skill that can be learned

28:21 Applying ABT to your own situation
💡👉 To apply for a complimentary, no-obligation coaching session to experience these ideas personalized to you or your team, email [e-mail].