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Ep. 102: Webinars part 2- Are they effective?
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In my previous episode, I explored the topic of creating webinars for businesses. Today, I want to dive into the effectiveness of webinars by sharing some crucial statistics to help you make an informed decision.
Webinars are highly regarded by marketers, with 95% considering them crucial for their marketing efforts. Customers highly value on-demand viewing options, making it an important feature to consider when setting up your webinar.
When it comes to promotions, 58% of marketers use webinars as a tool, and statistics show that 2-5% of attendees make purchases post-webinar. Furthermore, 89% of marketers believe webinars outperform other channels in generating qualified leads.
Different industries utilize webinars for lead generation, with pharmaceuticals, education, and consulting taking the lead. However, it's essential to note that 93% of webinar participants prefer desktops for viewing, as opposed to mobile or tablets.
The average cost of webinars ranges from $3,500 to $5,000, with factors like software, equipment, promotions, and labor impacting the budget.
When planning promotions, consider that 24% of all webinar registrations occur on Tuesdays. Thursdays are generally the best days to host webinars, with 2-4 pm being prime time slots. Longer webinars, especially 60-minute ones, tend to attract more attendees than shorter ones.
Integrating videos into your webinar can make it more engaging, with video-rated webinars scoring 7.8 out of 10. However, some hosts avoid video integration due to skill or cost constraints.
Boosting webinar attendance involves early promotion, email announcements, and timely reminders. Overall, webinars are seen as effective by marketers, with 95% valuing them and an audience engagement rate that can lead to further interaction.
In conclusion, webinars can be a powerful tool for your business, but they require planning, promotion, and execution. Evaluating the potential benefits against the resources required is essential in deciding whether webinars are right for your business.
Website: www.tomclairmont.com
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