#134 - Nichelle Hubley On All About Email: What We Can Do And How We Can Do It Better

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Nichelle Hubley is the founder and CEO of &BAM, a rapidly growing email agency working with ecommerce brands. Last year &BAM generated 8 figures in tracked revenue from email alone for their clients, and at Noobru, more than 20% of our revenue comes from email, thanks to Nichelle and her team. Today Nichelle will tell us all about email: What we can do, how we can do it better and how to talk to your customers with the right message at the right time. All this and much more, up next.

Bullet points

(00:48) Intro

(03:05) The start as an entrepreneur

(06:41) The story behind the name

(08:22) &BAM

(10:03) What makes &BAM different from other options

(12:31) What type of emails perform well

(14:37) How to increase the amount of revenue we get from email

(17:29) Looking at the data

(19:03) The two types of emails: Campaigns vs Flows

(20:02) The most underrated Flow

(23:02) Taking advantage of the expected date of next order

(25:31) Checking out Benchmarks

(27:54)) How to increase open rates

(31:34) The FAQ flow

(34:31) Where to find out more

(36:53) Rapid fire question round

(37:15) If you ever had to start again, how would you make your money?

(38:53) What is the most common or biggest mistake that leaders make?

(39:07) Who is a great leader (alive or dead) and why?

(39:33) How do you hire top talent?

(40:32) How do you evaluate a good business deal?

(40:50) How do you identify a good business partner?

(41:10) What is one of your proudest moments?

(41:55) What is one interesting fact about you that not many people would know?

(42:33) What daily routines do you have (morning or evening) that have helped make you successful?

(43:12) What book (or books) changed your mindset or life?

(44:40) What is the most exciting question you spend your time thinking about?

(45:13) What advice would you give your younger self?

(45:46) What was your biggest challenge starting in business and how did you overcome it?

(46:33) What unusual or underrated food or drink should more people try out?

(48:00) What makes you happiest?

(50:06) Any asks or requests for the audience?