The Next 5 Client Attracting Videos You Should Make // Andrea Stenberg
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In this episode, our guest is Andrea Stenberg from Andrea Stenberg Consulting, a video marketing strategist. She specializes in helping coaches and heart-centered entrepreneurs enhance visibility, showcase expertise, and attract new clients using video.
Discussion Highlights:
- Why Use Video for Business?
- Facebook, LinkedIn, Instagram promote video content.
- People engage more with video, leading to increased trust and better business connections.
- Video helps build know, like, and trust quickly.
- Improved website traffic and search engine rankings with embedded videos.
- Andrea's Video Journey:
- Started making videos in 2018, faced initial challenges.
- Overcome dislike of appearance, uncertainty about content, and technology intimidation.
- Encountered humorous experiences, like doing a webinar with the "go live" button forgotten.
- Crafting Videos for Connection:
- Emphasizes the power of storytelling in videos.
- Encourages sharing personal tidbits to create relatable content.
- Stories make business content more engaging and memorable.
- Overcoming Tech Challenges:
- Recommends starting with live videos using smartphones.
- Going live provides practice in a smaller audience setting.
- Emphasizes the importance of not deleting videos, citing a success story of landing a lucrative gig from an imperfect video.
- Promoting Business through Video:
- Andrea advises against perfectionism.
- Shares a story where an imperfect video on LinkedIn led to a significant business opportunity.
- Emphasizes the unpredictability of audience response and the importance of having videos available for potential clients.
Helpful Links:
Mastering Online Marketing for Entrepreneurs
Double Your Income with a Marketing VA, even on a tight budget
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