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005: Designing a Firm: Jen Verruto of Blythe Interiors and Her Path to Creative Leadership
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Inhalt bereitgestellt von Rachel Larraine Crawford. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Rachel Larraine Crawford oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
In today’s episode, Rachel sits down with Jennifer Verruto, founder and CEO of Blythe Interiors, to talk about the evolution of her design business — from freelancing out of her home to leading a full-service firm—and everything that’s required in between: mindset shifts, team building, infrastructure, community, and more.
Why you’ll love this episode
- Understand the pivotal moment when hiring your first assistant is no longer optional
- Learn how to let go of control without sacrificing quality
- Get a behind‑the‑scenes look at structuring a growing design firm
- Discover ways to connect with clients and the trade through events and showroom strategy
- Hear what’s next for Blythe Interiors and how Jennifer is exploring business coaching for designers
Key Takeaways & Actionable Tips
Hiring is your growth lever: When workload becomes unsustainable, the right hire (assistant, purchasing coordinator, etc.) can free you to focus on higher-value design work and growth.
Mindset over minutiae: Trusting your team, relinquishing control, and allowing “good enough” (when the client is happy) are essential for scaling.
Structure with intention: From operations to marketing to design leadership — building a clear org chart helps prevent chaos and burnout.
Flexible brand identity: Blythe doesn’t rigidly prescribe one look. The common thread is client-first, supported by designers who can span aesthetics.
Pause and grow organically: Rather than always chasing the next goal, sometimes growth is about leaning into who you already are, with curiosity and openness.
Stay in Touch with Jennifer
- Instagram: @blytheinteriors
- Website: blytheinteriors.com
Stay Connected:
- Sign Up for Our Newsletter
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- Ask your question, share a topic of interest or be our guest here.
- Subscribe to the podcast so you don’t miss upcoming episodes
- Share this podcast with a fellow designer in your community
- Questions, sponsorship or feed back: [email protected]
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