đ¸ Money Models for Financial Advisors â The Secret To Rapid Scale
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Could you be self-sabotaging your growth, with simple math? In this episode, Roy Furr â TheAdvisorCMO â breaks down the math that quietly decides who wins client acquisition: your first-90-day value, money models, and how much you can afford to spend to get a client.
Inside this episode, youâll discover:
â The 90-Day Value Advantage â how advisors who've engineered their business to front-load revenue multiply their marketing budget to create an unfair advantage.
â Money Models that Scale â how AUM-only vs. AUM+planning fee vs. blended annuity/AUM structures change your allowable CAC and growth ceiling (with simple, illustrative math).
â Powerful lessons from Dan Kennedy, Alex Hormozi, and Perry Marshall â how to outspend (and outperform) competitors by fixing the âeconomicsâ of your business, plus the 15% rule for rapid growth.
Roy shares clear examples, common pitfalls (like ârace to the bottomâ fees), and the X-factors that make each model work â including how to justify higher upfront cost ethically so it's win-win for both you and clients.
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