0008 - Starting A Magazine Without The Startup Process

Business Buying for Financial Independence

Are you fascinated by the world of publishing but intimidated by the startup grind? In this episode, Tim talks with Rick Sedler, a seasoned entrepreneur who built his career by buying and transforming magazines rather than starting from scratch. Rick shares his journey from custom publishing—producing magazines for others—to acquiring and revitalizing well-known titles like “North Shore” and “Luxury Pools & Outdoor Living.” If you’ve ever dreamed of owning a media business insight into growing through acquisition, this episode is packed with lessons for you.

Tim is an entrepreneur who believes everyone should explore the opportunities that business and real estate can provide on the path to financial freedom. He owns and operates a wine & liquor store, a software startup, a consulting company, and a growing portfolio of commercial and residential real estate.

Tim’s passion for independent business has led him to support dozens of other business owners. For over a decade, he has worked with businesses on strategy, processes, finances, and marketing. These experiences, along with analyzing dozens of other businesses for potential acquisition, have provided Tim with an immense knowledge base to pull from.

Tim has appeared on multiple top-tier podcasts in the financial space, such as Bigger Pockets Money and The Freedom Chasers Podcast.

[00:26 – 10:22] From Custom Publishing to Ownership

Rick explains how he entered the publishing world through custom projects for clients. Shares his insights on learning the ropes of the industry without taking on massive startup risks. Talks about transitioning from serving clients to becoming a media owner. Highlights the early lessons that shaped his approach to magazine acquisitions.

[10:23 – 20:54] Acquiring and Transforming Magazines

Details how he identified and acquired “Northshore” and “Luxury Pools & Outdoor Living.” Explains how to assess the value and potential of a publication. Shares strategies for turning underperforming media properties into profitable ventures. Discusses balancing creative vision with business operations.

[20:55 – 32:17] Building a Brand in a Changing Media Landscape

Talks about evolving the magazine model to stay relevant in the digital age. Explains the challenges and opportunities of integrating print and digital media. Shares the importance of understanding audience needs and brand positioning. Offers advice for entrepreneurs entering industries in transition.

[32:18 – End] Key Lessons on Leadership and Growth

Emphasizes the value of building a strong team and company culture. Talks about making bold decisions and staying committed through challenges. Shares his personal philosophies on entrepreneurship and success. Encourages aspiring entrepreneurs to seek opportunities in acquisitions.

Guest Bio:

Rick Sedler is an entrepreneur who carved his path through the world of publishing by buying and transforming magazines. Starting out in custom publishing—where you produce magazines for others—Rick eventually stepped out on his own, acquiring “Northshore” and “Luxury Pools & Outdoor Living.”

Connect with Rick: Website: https://www.rmsmg.com/Threads: https://www.threads.com/@ricksedler LinkedIn: https://www.linkedin.com/in/ricksedler/

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Website: https://www.powerofbiz.com

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Tweetable Quotes:

“You don’t always need to start from scratch — sometimes the smartest move is to buy and build.” - Rick Sedler

“Publishing is about more than content; it’s about creating connections with an audience.” - Rick Sedler

“Every magazine has a story. The question is whether you can rewrite it for success.” - Rick Sedler

“If you’re willing to adapt, there’s still room to thrive in traditional media.” - Rick Sedler