What Makes A Good Brand Story? (‘StoryBrand’ Discussion)

Tried It: Your Proven Pathway to a Better Copywriting Business

Having established some of the foundational techniques of good writing with the help of Ann Handley’s Everybody Writes, today Sarah and Nicole look at what it takes to develop a coherent brand story for a business.

In this episode, the two copywriters dissect Donald Miller’s marketing Bible, Building a StoryBrand (or BrandStory, if you’re like Sarah and Nicole and can never remember exactly what the book’s called). They walk through his seven-part framework that details how to create a compelling story to set your business apart. You’ll hear them analyse the framework to see how it works for different kinds of businesses and its potential drawbacks.

As with Ann Handley’s book, Sarah and Nicole then set themselves three goals each to take from StoryBrand and apply to their own businesses or their client work. Stay tuned to the end to find out what implementation goals they pick and subscribe to the Tried It podcast to catch the next episode where they discuss how they got on!

Timestamps

[00:00] Introduction and Book Overview

[02:04] Choosing 'Building a Story Brand' and Personal Background

[04:02] Overview of the Story Brand 7 Framework

[08:43] Critiques of the Book and Salesy Nature

[13:07] The Importance of Problems in Brand Messaging

[25:19] Exploring Stories Outside the Framework

[27:39] Using Storytelling in Brand Marketing

[29:52] Recommendations and Conclusion

[30:44] Exploring the Elements of the StoryBrand Framework

[32:13] Applying the StoryBrand Framework to Different Industries

[34:36] The Limitations of the StoryBrand Framework

[36:37] The Importance of Focusing on the Customer

[37:48] Differentiating Features and Benefits in Marketing

[44:03] Implementation goals!

[50:51] What you get out of the Tried It Membership

Links and Resources Related To This Episode

Buy your copy of Building a StoryBrand by Donald Miller

Watch Donald Miller help business owners develop their one-liner

Stay In Touch With The Tried It Team

Join the Tried It Membership here

Check out our website

Email: [e-mail]

Well hello there, copywriting friend!

This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.

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KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/