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How to ensure success at every stage of your product launch
Manage episode 451092573 series 3601214
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Your product launch doesn’t end on release day. In this episode, host Joe Mills sits down with Cade Jones, Marketing Strategist at Element Three, to explore a three-phase approach to product launches. They discuss how OEMs can build anticipation, sustain momentum post-launch, and measure success every step of the way.
You’ll learn:
How a phased approach strengthens product launch impact
Why building anticipation pre-launch can drive long-term success
Which metrics can help OEMs measure success before, during, and after launch
Things to listen for: (00:00) Introduction
(01:08) Common pitfalls in product launches
(02:59) Using incremental testing to avoid pre-launch perfectionism
(05:21) Balancing focus on new vs. existing products, post-launch
(08:15) Key metrics for each phase of a product launch
(10:01) Moving from testing metrics to performance metrics
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