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245: LinkedIn is Not a Scary Place to Grow Your Business with Rachel Simon
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In this episode of "The Encore Entrepreneur," Lori's guest is Rachel Simon, founder of Connect the Dots Digital. They explore LinkedIn optimization for small business owners and solopreneurs. Rachel shares her expertise on enhancing LinkedIn profiles, emphasizing the importance of personal profiles, effective headlines, and company pages.
She addresses common challenges like time constraints and fear of engagement, and offers strategies for visibility and networking. Key takeaways include using invitation credits, focusing on personal pages for organic reach, and maintaining consistent content. Rachel also provides resources like a profile checklist and LinkedIn Leverage Scorecard to help listeners optimize their LinkedIn presence.
Rachel's Free Gift: LinkedIn profile checklist
Connect with Rachel:Rachel's Website Linktree: Rachel Simon
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
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