Episode 1: Creating an unignorable brand

From Overlooked to Fully Booked ®

Welcome to my brand new podcast, From Overlooked to Fully Booked® - I'm so glad you're here.

During this first season, there are twelve episodes during which I will be taking you through each of the steps of my tried and tested BRIGHT® Framework, specifically designed to take you from overlooked to fully booked®.

I'll also be hosting guest shows, when I will be interviewing some of the most successful online marketers and business owners creating incredible brands, offers and revenue today.

Every single episode will provide you with key actionable takeaways. I’ve selected topics for my solo shows that are absolutely focused and crafted to provide what I know you need to be able to get the sales you want.

Each guest has been chosen because I’ve seen concrete evidence that they have absolute gold to share.

Each series has been themed around the key topics you need to get your head around and take action on, to make significant progress in today’s online business world.

The desire to go from overlooked to fully booked® isn’t about ego. It’s not about a static end point either (technically, it’s not even a requirement to actually want to be fully booked).

Rather, it’s a movement, a mission, an intention.

During this episode I talk about the brand wheel.

Loved this Podcast? What to do next:

Download my free Guide To Becoming Fully Booked HERE.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Episode Takeaways

• Having strong foundations in branding and marketing is essential for business success.
• A brand is the perception of a company in people's minds, while branding is the process of bringing the brand to life.
• Creating a brand wheel will help you define you brand values, benefits, substantiation (reasons to believe), personality, communication proposition, and brand essence.
• Consistency in brand messaging and visual representation is key to attracting and retaining customers.
• Paying attention to customer feedback and conducting research will provide valuable insights that you can then use to develop a strong brand message.

Episode Keywords

entrepreneurship, branding, marketing, brand strategy, brand values, brand messaging, brand identity, content marketing for small business, branding for entrepreneurs, How to amplify your brand, From overlooked to fully booked, Importance of branding for small business