Bret Lawrence on innovative marketing and the untapped potential of user-generated content
Manage episode 417582410 series 3570881
In this intriguing episode, Bret discusses her copywriting and content marketing journey. Her story is an unusual one, as she went from freelancer to in-house leader. During the show, Bret discusses the innovative approaches she is deploying at Hopscotch, a platform designed to boost cash flow management for small businesses.
Whether you're a budding entrepreneur, small business owner, or marketing enthusiast, there's a bunch of great tactical ideas and strategic thinking on show in this episode. From user-generated campaigns to crazy Product Hunt launches and understanding the customer - this is a great show.
- Learn the effective social strategies that resulted in a top-three product of the day award on Product Hunt
- Discover how to create a unique landing page that generates both traffic and customer sign-ups
- Understand the challenges and solutions in targeting the right audience for a niche product, increasing search visibility and community engagement
- Hear how Bret's inspired user-generated content campaign is engaging audiences and surfacing trends and long-term content initiatives
Find out more about Hopscotch: gohopscotch.com
Check out Bret's user-generated content campaign:
https://gohopscotch.com/secretsofsuccess/
https://www.tiktok.com/@secretsofsuccess_hop
https://www.instagram.com/secretsofsuccess_hop
And of course, follow and connect with Bret on LinkedIn:
https://www.linkedin.com/in/bretamandalawrence/
8 Episoden