Truth in Advertising: Auditing Your Agency’s Work

Contrary to Popular Opinion

Kelly Maguire and Todd Juneau, co-founders of Vuja Dé Digital, dive into the complex world of agency-client dynamics. In this episode, they put particular focus on what really happens behind the scenes with marketing campaigns.

They discuss the often glossed-over reality of campaign performance auditing, the pitfalls of agency complacency, and the essential questions CMOs need to ask to figure out whether their agency genuinely delivers value or merely excels in self-promotion.

With an insightful look into forensic auditing and the nuanced challenges of ensuring agency accountability, this discussion is a must-listen for anyone vested in securing genuine results and navigating the intricacies of agency-client partnerships effectively.

Chapters:

• 00:00:00 - Meet Your Hosts: The Catalysts Behind Today's Debate
• 00:01:10 - Evaluating Agency Effectiveness and The Role of Audits
• 00:02:25 - Deep Dive: Audit Discoveries and Marketing Truths
• 00:03:46 - The Customer’s Journey: Humanizing Marketing Data
• 00:05:42 - Media vs. Reality: When Reports Don't Reflect Results
• 00:07:16 - Essential Queries Every CMO Should Pose
• 00:09:42 - Decoding Metrics: Unraveling the Mysteries Behind Agency Figures
• 00:12:14 - Reality Check: Aligning Agency Promises with Client Expectations
• 00:14:30 - Agency Integrity: Strategies for Assessing True Value
• 00:17:07 - Navigating the Agency Selection Process: What to Look For
• 00:20:15 - Agency Insights: Ensuring Alignment with Brand Goals
• 00:23:12 - Wrapping Up: Key Takeaways

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

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