189. How To Turn Curated Audience Into Insights with GDB

Programmatic Digest

Preview of the Sell-Side Foundations for Traders workshop sponsored by GDB!

Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop

Summary: A fast, practical deep dive into how GDB redefined programmatic curation from their early roots as a DSP to becoming an SSP focused on "Curation as a Service." John Dittar and Felipe share how refining supply paths, removing low-quality inventory, and layering intelligence into deals leads to cleaner, smarter buying. They explain how curation powers stronger brand safety, reduces pre-fraud exposure, and replaces guesswork with predictable, high-performing inventory. This conversation moves beyond CTRs and surface metrics to show how curated deals create meaningful engagement, improved conversions, and simpler workflows for traders.

Here's What You'll Learn

• Curation as a Service, explained: how GDB cleans, classifies, and enhances every impression in real time.

• DSP to SSP evolution: why GDB shifted its focus to smarter supply and what that means for buyers.

• Beyond CTR: how removing low-quality inventory leads to real engagement and conversion gains.

• Operational simplicity: how curated deals reduce manual work while improving transparency and brand safety.

• Trader takeaways: how to use curation and clean supply paths to optimize faster, layer insights into DSP workflows, and focus on performance that actually matters.

Sign up to this FREE workshop:

https://programmaticdigest14822.ac-page.com/sell-side-workshop

About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Timestamps

00:00 – Intro & welcome of GDB sponsors of the Sell-side foundations for traders workshop

06:13 – Curation explained: beyond the buzzword

07:35 – CTR vs. Conversions: real performance examples

13:37 – From data to insight: how curation drives smarter optimization

18:21 – Efficiency and scale: working with the right curation partner

20:48 – Collaboration, trust, and better partnerships

23:16 – Final takeaways: the "Refuse to Lose" mindset

Meet Our Guests:

GDB:

https://www.gdb.net/

John deTar:

https://www.linkedin.com/in/johndetar/

Felipe Matheus Ramos:

https://www.linkedin.com/in/boyzao/

Meet The Team:

Hélène Parker - Chief Programmatic Coach

https://www.heleneparker.com/

https://www.linkedin.com/in/helene-parker

Manuela Cortes - Co-Host

Programmatic Digest In Espanol:

https://www.linkedin.com/in/manuela-cortes-

Learn Programmatic

As a TEAM: https://www.heleneparker.com/workshop/

As a Programmatic Ninja: https://www.heleneparker.com/course/

Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/

Programmatic Digest

https://www.linkedin.com/company/programmatic-digest-podcast

https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw

Looking for programmatic training/coaching?

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset

https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course:

Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Sign up to this FREE workshop:

https://programmaticdigest14822.ac-page.com/sell-side-workshop