519: From Keywords to Community: Building Better SEO for Pet Care with Mikaela Vargas

Pet Sitter Confessional

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vor etwa einem Jahr 59:15

MP3•Episode-Home

How can pet businesses stand out in an increasingly competitive digital landscape? In this episode, Mikaela Vargas, owner of Pet Marketing Unleashed, dives into the world of SEO and how pet care professionals can use it to grow their businesses. She emphasizes the importance of writing organically and using firsthand experience to create content that resonates with both users and search engines. Mikaela also highlights the value of local SEO, internal linking, and building relationships with local businesses for backlinks and reviews. By focusing on user experience and staying consistent across platforms, pet businesses can elevate their online presence and build a stronger community.

Main topics:

Impact of AI on SEO
Importance of Firsthand Experience
Local SEO for Pet Businesses
Backlinks and Domain Authority
User Experience and SEO Ranking

Main takeaway: Focus on becoming a specialist in specific topics rather than spreading yourself thin

About our guest:

Mikaela is a marketing and systems nerd, animal lover, and the founder of Pet Marketing Unleashed – a small business committed to helping petpreneurs save major time while they build stress-free, sustainable, and successful pet businesses. She equips pet business owners with the branding, websites, marketing templates, and education they need to attract and onboard their dreamiest clients while away from their desks or out with their dogs! Her Facebook group, Unleashed Petpreneurs, is the go-to community for pet industry entrepreneurs looking to upscale their marketing, processes, and websites with ease. When she’s not working with clients or students, you’ll find Mikaela at the beach with her toes in the sand, hanging with her son, taking photos of her pup for his famous #wherewils IG Stories, and reading books with her husband in their TV-less SoCal home.

Links:

Get her NEWcourse: https://www.petmarketingunleashed.com/seo-course --> PSC15 to get 15% off Search Engine Console Ubersuggest or Spyfu Google Analytics Free email template: https://www.petmarketingunleashed.com/partnership-template This blog can also be useful: https://www.petmarketingunleashed.com/post/seo-trends

Previously on

Episode 143: https://www.petsitterconfessional.com/episodes/143

Episode 435: https://www.petsitterconfessional.com/episodes/435

Check out our Starter Packs

Give us a call! (636) 364-8260

Email us at: feedback@petsitterconfessional.com

Full show notes and transcript

519: From Keywords to Community: Building Better SEO for Pet Care with Mikaela Vargas

Pet Sitter Confessional

published vor etwa einem Jahr

MP3•Episode-Home

Main topics:

Impact of AI on SEO
Importance of Firsthand Experience
Local SEO for Pet Businesses
Backlinks and Domain Authority
User Experience and SEO Ranking

Main takeaway: Focus on becoming a specialist in specific topics rather than spreading yourself thin

About our guest:

Links:

Previously on

Episode 143: https://www.petsitterconfessional.com/episodes/143

Episode 435: https://www.petsitterconfessional.com/episodes/435

Check out our Starter Packs

Give us a call! (636) 364-8260

Email us at: feedback@petsitterconfessional.com

Full show notes and transcript

Alle Folgen

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577: Burnout, Automation, and Private Equity—A Pet Industry Roundtable 1:16:41

vor 3 Tagen1:16:41

1:16:41

What does the future of pet sitting and dog walking look like in a rapidly evolving industry? Collin sits down with four industry leaders—Morgan Weber, Doug Keeling, Michelle Kline, and Daniel Reitman—to talk about the changing landscape of pet care. They explore the challenges of economic uncertainty, competition with tech-driven platforms, and the impact of private equity entering the industry. The conversation highlights the importance of balancing automation with personal relationships, professionalizing businesses, and maintaining strong core values. Ultimately, they all agree that the next 30 years of the industry will be shaped by how pet sitters and dog walkers step up today. Main Topics: Economic uncertainty and industry growth Technology and automation integration Raising professionalism standards Burnout prevention and healthy boundaries Private equity, mergers, and acquisitions Main Takeaways: Michelle Kline “The quickest way to undercut your value is to try to be everything to everyone.” It’s tempting to say yes to every client request and to try and be the perfect fit for every pet owner out there. But the truth is, trying to be everything to everyone will drain your time, energy, and resources — and ultimately dilute what makes your business special. The most successful pet care businesses are the ones that know who they are, who they serve best, and what value they bring to that specific group. When you know your ideal client, your marketing gets easier, your systems become clearer, and your value skyrockets. Don’t chase everyone. Focus on your people — and serve them exceptionally well. Morgan Weber “Success as a business owner is not tied to your level of burnout or sacrifice.” Let’s get one thing clear — burnout is not a badge of honor. In the pet care industry, it’s easy to fall into the trap of thinking that the longer you work, the more you sacrifice your personal time, the more successful you are. But real success comes when you build a sustainable business that supports your life — not one that consumes it. You can care deeply for your clients and their pets without sacrificing your health, your family time, or your joy. Boundaries are professional, rest is productive, and saying no is sometimes the best thing you can do for your business. Doug Keeling “We can use technology and automation to enhance relationships — not replace them.” Technology is changing the pet care industry — fast. But the goal isn’t to replace human connection with automation. Instead, smart pet sitters are using technology to enhance the client experience. Whether it’s using AI to brainstorm gift ideas for clients, automating appointment confirmations, or streamlining admin work so you have more time for personal touches — technology should make your relationships stronger, not weaker. The future of pet care is a mix of high-tech and high-touch, and the businesses that figure out how to balance both will thrive. Daniel Reitman “We’re not in the pet care business, we’re in the peace of mind business.” At the end of the day, pet parents don’t hire you just to feed their pets or take them for a walk. They hire you for the peace of mind that comes with knowing their pets are safe, loved, and cared for — even when they can’t be there. When you focus on delivering peace of mind, you stop competing on price and start building unshakable trust. Peace of mind is the product, and exceptional care is how you deliver it. Every visit, every report, every communication is a chance to show your clients they can breathe easy knowing you’re there. About our guests: Morgan Weber Morgan Weber is the owner of Lucky Pup Adventures and the host of the Lucky Pup Podcast. With a passion for raising the standards in pet care, Morgan helps pet sitters and dog walkers build sustainable, value-driven businesses through her Align Cohort. She’s also the proud owner of a pet store and a line of memorial candles, all designed to serve pet parents with excellence and heart. Doug Keeling Doug Keeling is the founder of Bad to the Bone Pet Care and a passionate advocate for professionalization and community building in the pet sitting industry. Through his YouTube channel, Doug the Dog Guy, he shares real-life lessons and strategies for pet sitters looking to grow their businesses. Doug is also a regular speaker and mentor in industry groups, known for his candid advice and strong belief in personal service. Michelle Kline Michelle Kline is the founder of Dog Co Launch and Dog Co Summit, where she helps dog walkers and pet sitters create thriving businesses with strong marketing strategies, operational systems, and clear brand identities. Known for her expertise in niche marketing and helping businesses find their ideal clients, Michelle is passionate about professionalizing the pet care industry while helping business owners create sustainable, fulfilling careers. Daniel Reitman Daniel Reitman is the owner of Dan’s Pet Care, one of the largest pet care companies in the New York area. Known for his focus on technology, innovation, and professionalism, Dan is passionate about raising the bar in the pet care industry. With over 15 years of experience, Dan brings both big-picture thinking and tactical expertise to conversations about scaling, leadership, and the future of pet care. Links: Michelle Kline — Dog Co Launch Website: https://www.dogcolaunch.com Free Facebook Group: Grow Your Daily Dog Walking Business with Dog Co Launch Dog Co Summit (industry conference): https://www.dogcosummit.com Morgan Weber — Lucky Pup Adventures / Lucky Pup Pod Lucky Pup Adventures (Pet Sitting Business): https://www.luckypupadventures.com Lucky Pup Pod (Podcast): https://www.instagram.com/luckypuppod/ Memorial Candles: https://www.luckypupadventures.com/memorial-candles Doug Keeling — Doug the Dog Guy / Bad to the Bone Pet Care Website: https://www.dougthedogguy.co YouTube Channel: https://www.youtube.com/@DougTheDogGuy Instagram: https://www.instagram.com/dougthedogguyofficial Bad to the Bone Pet Care: https://www.badtothebonepetcare.com Daniel Reitman — Dan’s Pet Care Website: https://www.danspetcare.com Instagram: https://www.instagram.com/danspetcare Facebook: https://www.facebook.com/DansPetCare YouTube: https://www.youtube.com/@DansPetCareOfficial ChatGPT: https://chat.openai.com PSI (Pet Sitters International): https://www.petsit.com Kristin Morrison (Six-Figure Pet Sitting Academy): https://www.sixfigurepetsittingacademy.com Florida Pet Services Association Conference (where Morgan spoke): https://www.floridapetservices.org Blackstone (Owner of Rover): https://www.blackstone.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days…

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576: From Survival Mode to Sustainability 24:38

vor 5 Tagen24:38

24:38

Do you ever feel like your pet sitting business runs your life? In this episode, we discuss the mental burden that comes with owning a pet care business and how to create healthier boundaries. We break down the impact of decision fatigue, the challenge of always being on call, and how to shift from survival mode to proactive management. Practical solutions like setting clear business hours, enforcing client boundaries, and using automation are explored. If you're struggling with burnout, this episode provides actionable steps to regain control of your time and mental energy. Main Topics: Mental Burden & Decision Fatigue in Pet Sitting Setting & Enforcing Business Hours Establishing Clear Client Boundaries Strategies for Proactive Business Management Delegation, Automation, and Stress Reduction Main Takeaway:“A healthy business is one that works for you, not one that runs you into the ground.” Social Media Post:As pet sitters, we often feel the pressure to be available 24/7, but that mindset leads straight to burnout. Setting boundaries, enforcing business hours, and delegating tasks aren’t luxuries—they're necessities for a sustainable business. Take one small step this week to lighten your load. What’s one boundary or system you can implement to protect your time and energy? Let us know in the comments! Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional…

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575: Avoiding Google Suspensions: What Every Pet Sitter Must Know with Amy Toman 1:07:43

vor 10 Tagen1:07:43

1:07:43

How do you keep a Google Business Profile working for your business? Amy Toman, owner of Pet Sitter SEO, explains why “almost anyone can get a Google Listing, but few can keep one.” She dives into the essential steps for setting up a listing correctly from the start, why compliance with Google’s rules matters, and how regular updates like adding photos, responding to reviews, and optimizing services can keep your listing thriving. Amy also shares tips on avoiding suspensions, the importance of having proper business documentation, and how interacting with your listing helps Google see you as relevant and trustworthy. Her insights are a must-hear for any pet care business owner looking to stay visible and competitive in a digital world. Main topics: Importance of Google Business Profiles Avoiding Suspensions Through Compliance Photo Uploads and Content Relevance Consistency in Reviews and Interactions Best Practices for AI Usage Main takeaway: “Almost anyone can get a Google Listing, but few can keep one.” Your Google Business Profile is more than just a checkbox—it’s a powerful tool for attracting clients and growing your business. But here’s the catch: simply getting your listing isn’t enough. To truly succeed, you must set it up correctly from the start and maintain it over time. ✅ Follow Google’s rules for your business name and address. ✅ Regularly update your listing with photos, reviews, and services. ✅ Ensure your paperwork and business details match your listing. Failing to comply with Google’s guidelines or neglecting your profile can lead to suspension—shutting off a major source of new clients. Take the time to set it up right and keep it active. Your business depends on it! 🚀 About our guest: Amy Toman is the owner of Pet Sitter SEO, a business dedicated to helping pet sitters and pet care professionals optimize their Google Business Profiles and websites to attract more clients. Since founding Pet Sitter SEO in 2017, Amy has become a Google Business Profile expert, earning the prestigious Diamond badge for her contributions on the Google Business Profile forum. She combines her extensive knowledge of SEO with practical advice tailored to pet care businesses. Amy is also the co-founder of the Digital Pack Leader program, where she collaborates with industry professionals to teach the latest in digital marketing and website optimization. Links: Episode 120: https://www.petsitterconfessional.com/episodes/120 Episode 267: https://www.petsitterconfessional.com/episodes/267 https://digitalpackleaders.com/meet-the-pack-leaders/ https://www.petsitterseo.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don’t know where to turn.💜🐾 Subscribe now at https://www.youtube.com/@peacefulpetmusic…

1
574: Why the Industry Needs Professionals More Than Ever 20:26

vor 12 Tagen20:26

20:26

Do clients really understand what it means to hire a professional pet sitter, or do they think you’re just another neighbor kid with a key? In this episode, we dive into the ongoing need to educate the public about the professionalism, training, and dedication that sets true pet sitters apart. We discuss how to use every interaction — from inquiry calls to social media posts — to highlight your certifications, insurance, and high standards of care. By clearly communicating your value, you not only set yourself apart, but also raise the bar for the entire industry. Whether you’re celebrating Professional Pet Sitters Week or just looking for ways to stand out, this episode gives you practical strategies to help your community understand and appreciate the work you do. Main topics: Educating pet care clients Professional vs hobby pet sitters Importance of certifications & insurance Marketing professionalism to the community Celebrating Professional Pet Sitters Week Main takeaway: “The public doesn’t know what we do, so we need to let them know.” Too often, professional pet sitters are lumped together with hobby sitters or the neighbor kid who pops in to feed a cat. The truth is, being a professional pet sitter means having proper insurance, training in pet first aid and CPR, and following clear policies and procedures that protect pets, clients, and ourselves. Our work goes far beyond cuddles — it’s about safety, professionalism, and peace of mind. This Professional Pet Sitters Week, take a moment to share your credentials and explain what makes your business different. When we all take pride in our profession, we elevate the industry and set higher expectations for care. Links: https://home.treasury.gov/news/press-releases/sb0038 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional…

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573: Building a Team That Empowers Your Business with Angela Watts 57:30

vor 17 Tagen57:30

57:30

How do you go from burnout to building a thriving pet care business? In this episode, Angela Watts of Pawsitive Dawg Walking shares her journey of navigating personal and professional challenges while scaling her business. She discusses the importance of building a strong management team, creating effective SOPs, and empowering employees to take ownership. Whether you’re starting out or scaling up, Angela’s insights will inspire you to streamline operations, support your team, and grow with purpose. Main topics: Building a supportive management team Creating effective training programs Developing and refining SOPs Balancing personal and business challenges Scaling sustainably with employee empowerment Main takeaway: "Building a strong management team, empowering employees, and implementing clear SOPs are essential for scaling a pet care business sustainably while maintaining high-quality service.” Scaling your pet care business isn’t just about working harder—it’s about creating the right foundation for growth. A strong management team, backed by clear and effective systems, allows your business to run smoothly even when you’re not there. By empowering your employees with the tools and support they need to succeed, you’ll foster a team that’s invested in your vision and your clients’ happiness. Growth doesn’t have to mean chaos—when you focus on the people and processes that matter most, you can scale sustainably while maintaining the high-quality care your clients and their pets deserve. About our guest: Angela Watts is the owner of Pawsitive Dawg Walking, a thriving pet care business based in Waltham, Massachusetts. With over a decade of experience in the pet care industry, Angela has built her company from the ground up, overcoming personal and professional challenges to create a business rooted in compassion, teamwork, and exceptional care. A former special education teacher, Angela brings her teaching expertise to the training and development of her team, ensuring consistent, high-quality service for her clients. Known for her innovative approach to management and her dedication to her community, Angela is passionate about empowering her team and setting a high standard for the pet care industry. When she’s not running her business, Angela enjoys spending time with her beloved dog, Okie, and mentoring other pet care professionals to help elevate the industry as a whole. Links: Email: pawsitivedawgwalking@gmail.com https://www.pawsitivedawgwalking.com https://www.facebook.com/PawsitiveDawgWalking/ https://www.instagram.com/pawsitivedawgwalking/ Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days…

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572: Do People Really Know Your Story? 24:45

vor 19 Tagen24:45

24:45

Do potential clients really know your story, or are you just another pet business in their eyes? In this episode, we explore the power of storytelling in personal branding and marketing. We discuss why pet sitters should go beyond listing their services and instead focus on crafting a compelling narrative that resonates with their ideal clients. From sharing your mission to leveraging client success stories, they break down how to create an emotional connection that builds trust and credibility. Whether through social media, email marketing, podcasting, or community events, learn how to share your story in ways that make a lasting impact. Main topics: The power of storytelling in pet care marketing Building trust through personal branding Using social proof and client success stories Best platforms for sharing your story (social media, email, podcasting, etc.) Overcoming imposter syndrome and public speaking fears Main takeaway: ““Your story isn’t just about what you do—it’s about why you do it and how it connects with others.” Do people really know your story? Clients don’t just hire a pet sitter—they connect with someone they trust to care for their furry family. Your story is what sets you apart, creating an emotional bond that builds trust and loyalty. Whether through social media, email, or community events, sharing why you do what you do helps pet parents see the heart behind your business. A strong story makes you memorable, attracts the right clients, and reinforces your expertise. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional…

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571: Expanding Horizons with Josie Noriega 54:19

vor 24 Tagen54:19

54:19

Have you ever wondered what it takes to turn a thriving pet sitting business into a full-fledged dog daycare and boarding facility? Josie Noriega, owner of Super Paws Pet Care, shares her journey of navigating zoning regulations, building a superhero-themed dog resort, and balancing her original pet sitting business. From battling unexpected obstacles like dryer vent cleanouts to finding the right team members, Josie reveals the immense effort and creativity required to make her vision a reality. She highlights the power of networking and mentorship, crediting her business coach, real estate agent, and community for her success. Josie’s energy and passion for pets and her community shine through as she discusses creating services like “Bark After Dark” and low-cost events to serve both clients and their furry companions. Main topics: Transitioning from pet sitting to a brick-and-mortar daycare. The importance of networking and mentorship in business growth. Developing policies and procedures for daycare operations. Managing employee crossover between pet sitting and daycare. Creative services like "Bark After Dark" and community events. Main takeaway: “You can’t do it on your own—you need a network of people to support you, from mentors to business coaches, real estate agents, and even your team members.” Building a business isn’t about doing it all alone—it’s about leaning on the right people to help you grow. Josie Noriega shares how networking with mentors, real estate agents, and even her employees gave her the tools and confidence to open her superhero-themed dog resort. By embracing collaboration and staying open to advice, she turned a massive challenge into an exciting opportunity to serve her clients in a whole new way. Josie’s story is proof that a strong network isn’t just helpful—it’s essential. This week on the podcast, Josie reveals how community and creativity fueled her journey into brick-and-mortar success. 🌟 Who’s in your corner helping you grow? Tag them and share below! 🎧🐾 About our guest: Josie Noriega is the owner of Super Paws Pet Care, a superhero-themed dog daycare and boarding facility located on the outskirts of Dallas, Texas. With over 30 years of experience in the pet care industry, Josie transitioned from running a pet sitting business to creating a brick-and-mortar facility that offers crate-free boarding, daycare, grooming, and more. Her passion for pets and her community drives her to offer creative services like “Bark After Dark” and low-cost community events. A native of Canada, Josie’s dedication to building a supportive network and implementing innovative ideas has made her a trusted name in pet care. Follow her journey on Facebook or Instagram at @SuperPawsDogResort. Links: • Website: Super Paws Pet Care • Facebook: Super Paws Dog Resort • Instagram: Super Paws Dog Resort • Master Networks (Mentioned in Interview): Master Networks Website Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months National Association of Professional Pet Sitters: www.petsitters.org…

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570: Choosing the Right Employee Scheduling Model 20:01

vor 26 Tagen20:01

20:01

How do you ensure the right employees are available at the right times while keeping your business running smoothly? In this episode, we break down three popular scheduling models: Shift Scheduling, Employee Availability-Based Scheduling, and Route-Based Scheduling with Core & Flex Employees. We explore the pros and cons of each, from predictability and efficiency to flexibility and legal considerations. Choosing the right model can impact employee satisfaction, client experience, and overall business success. Tune in to learn how to find the best fit for your pet care business! Main topics: Shift Scheduling Model – Set work shifts, predictable but inconsistent hours. Employee Availability Scheduling – Flexible but harder to ensure coverage. Route-Based Scheduling – Assigned areas, efficient but limiting. Legal Considerations – Compliance with labor laws. Choosing the Right Model – Aligning with business needs. Main takeaway: “Choosing the right scheduling model impacts your efficiency, your employee satisfaction, and your client experience.” As pet business owners, how we schedule our team affects everything—from how smoothly visits run to how happy our employees and clients are. A structured shift model keeps things predictable, an availability-based model offers flexibility, and a route-based approach can maximize efficiency. But the best model depends on your business needs! In our latest episode, we break down the pros and cons of each model and help you decide which one fits your pet care business best. 🐶🐱 Which scheduling model do you use? Drop a comment below! ⬇️ Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional…

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569: Making Business a Win-Win with Jo Moorcroft and Vicky Davies 1:11:23

vor 4 weeks1:11:23

1:11:23

Is your pet business running you instead of the other way around? Jo Moorecroft and Vicky Davies from Canine Business Academy join us to share their expertise on building intentional, sustainable, and fulfilling pet care businesses. We discuss the power of defining your business purpose, creating win-win client relationships, and avoiding common pitfalls like burnout and disorganization. Learn actionable steps to shift from survival mode to thriving mode while maintaining exceptional care standards. Main topics: Defining Your Business Purpose Becoming the Bouncer of Your Business Balancing Client Needs and Business Efficiency Moving from Operator to Owner Mindset The Role of Mentorship and Community Main takeaway: “Detach yourself from your business and act like the CEO it needs. Build intentionally, say no when it doesn’t serve you, and create a business that supports your life—not the other way around.” Running a business often feels like an endless cycle of tasks, client demands, and “just one more thing.” But here’s a truth that changed everything for us: You are not your business. When you detach yourself from the daily grind and start thinking like the CEO, you give your business room to thrive—and yourself space to breathe. 🌟 Act intentionally. Build with purpose. Say “no” to what doesn’t align with your goals. When you prioritize creating a business that supports your life, not the other way around, you step into a role of leadership that fuels growth and sustainability. 💼✨ It’s time to stop being the operator and start being the visionary. What’s one thing you can let go of today to make space for a better tomorrow? Let us know! About our guests: Jo Moorcroft Jo is a seasoned business strategist and co-founder of the Canine Business Academy. With a background in corporate advertising and years of experience running a successful dog training business, she is passionate about empowering pet professionals to design businesses that align with their values and lifestyle. Jo blends her expertise in business development with her deep understanding of client psychology to help dog professionals create sustainable and thriving careers. As a mentor, speaker, and advocate for intentional growth, Jo is dedicated to fostering innovation and excellence in the pet care industry. Vicky Davies Vicky, co-founder of the Canine Business Academy, brings over a decade of hands-on experience as a dog trainer, behaviorist, and pet care professional. Starting her journey in the rescue sector, Vicky has always been driven by her passion for animal welfare and her commitment to helping dog owners foster better relationships with their pets. Known for her creative approach to business strategy, Vicky encourages pet professionals to think outside the box and embrace their unique strengths. She is a champion for collaboration and innovation, helping others build businesses that support both their personal and professional aspirations. Links: Their new book: https://amzn.to/3PWM8Gp https://caninebusinessacademy.com https://www.facebook.com/caninebusinessacademy https://www.instagram.com/canine.business.academy/ https://www.youtube.com/@LetsTalkDogBusiness Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off Give us a call! (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don’t know where to turn.💜🐾 Subscribe now at https://www.youtube.com/@peacefulpetmusic…

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568: The Rising Costs of Business 21:56

vor 5 weeks21:56

21:56

Running a pet care business is getting more expensive, and simply raising prices isn’t always an easy option. In this episode, we break down the factors driving up costs—rising labor wages, increased overhead, and shrinking profit margins—and explore what pet sitters can do to maintain profitability. From improving operational efficiency to refining service offerings, we discuss strategies to stay ahead without sacrificing quality or burning out. If you’ve been feeling the financial squeeze, this episode will give you actionable steps to take control of your costs and future-proof your business. Main Topics: The impact of rising labor costs on pet care businesses How to optimize pricing while staying competitive Streamlining operations to improve profit margins Smart marketing strategies to attract premium clients Reducing inefficiencies in scheduling and service areas Main Takeaway: “It’s not just about raising prices, it’s about optimizing everything else in our business to make sure we can do that with our actual revenue-generating services.” Business costs are increasing, but that doesn’t mean your profit margins have to shrink. Instead of simply raising rates and hoping for the best, we need to focus on efficiency. Are you optimizing your schedule to reduce drive time? Are your employees as productive as they can be? Are you offering premium services that justify higher pricing? If you’re not actively adjusting your operations, you may be losing money without realizing it. Every inefficient process, every underpriced service, and every unnecessary expense eats away at your bottom line. By focusing on profitability through efficiency, you can take control of your expenses, maintain competitive pricing, and continue offering high-quality services. 🚀 What’s one area of your business you could optimize today? Executive Producers: Adriana Barbie Beck Erica Jan Janie Jenny Julie Kathryn Keith Liz Lori Lucy Sarah Savanna Scott Theresea Yvonne Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional…

1
567: Fostering Premium Experiences with Candace D’Agnolo 51:52

vor 5 weeks51:52

51:52

How do you create raving fans and deliver premium client experiences? In this episode, Candace D’Agnolo, of Pet Boss Nation dives, into the art of fostering genuine connections that go beyond surface-level interactions. She explores how personalized touches—like understanding client preferences and small acts of care—create lasting loyalty. Candace also discusses the benefits of using AI to enhance efficiency, the value of local collaborations, and actionable ways to surprise and delight clients without breaking the bank. If you're looking to elevate your business and stand out in a competitive market, this episode is packed with insights and inspiration! Main topics: Creating premium client experiences. Leveraging local networking for business growth. The role of AI in personalization. Building trust through authentic connections. Time-saving techniques for small businesses. Main takeaway: "The human side of business is irreplaceable. Real connection builds loyalty and defines a premium experience.” “What makes a premium experience? It’s not just fancy tools or gifts—it’s genuine human connection. From quieting a home during nap time to ensuring a late-night light is on, small touches of care make all the difference. Candace D’Agnolo*. shares why understanding client needs and creating authentic relationships are the keys to success. 🌟 How do you personalize your business relationships? Let us know!”* About our guest: Candace D’Agnolo is a seasoned entrepreneur and business coach with over 20 years of experience in the pet industry. As the founder of Pet Boss Nation, she has dedicated herself to empowering pet business owners through innovative strategies in sales, marketing, and leadership. Candace’s career began with her own successful ventures, including a thriving brick-and-mortar pet boutique, a doggie daycare, and a dog walking service in Chicago. Her passion for helping others led her to create Pet Boss Nation, a professional development community that has supported hundreds of pet businesses across the United States, Canada, and Europe. Through her group coaching programs, podcast, and speaking engagements, Candace provides actionable advice and fosters a supportive network for entrepreneurs. Known for her authenticity and deep understanding of the challenges small business owners face, Candace inspires others to transform their passion into profitable and fulfilling careers. Links: Previously on: https://www.petsitterconfessional.com/episodes/401 Pet Boss University: https://petboss.com/university/ Pet Boss Podcast: https://petboss.com/podcast/ Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off Give us a call! (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days…

1
566: The Cost of Not Trying 20:14

vor 6 weeks20:14

20:14

What’s holding you back from making the changes your business needs? Fear of the unknown can keep us stuck in outdated pricing, ineffective policies, and stale marketing strategies. In this episode we tackle the fears that prevent pet sitters from evolving, from raising rates to implementing new policies. We discuss how to test small changes, embrace iterative improvements, and reframe failure as a learning opportunity. If you’ve been hesitant to make a big decision in your business, this episode will help you push past the fear and take action. Main topics: Fear of change in business Raising prices with confidence Updating policies for efficiency Evolving marketing for better clients Opportunity costs of inaction Main takeaway: “The biggest risk isn’t trying something new—it’s staying stuck in something that isn’t working.” As business owners, we tend to overanalyze decisions, fearing the worst. What if clients leave? What if a new policy upsets employees? What if a marketing change flops? But here’s the reality: inaction is its own risk. If your prices are too low, you’ll burn out trying to make ends meet. If your policies are too flexible, clients may take advantage of them. If your marketing isn’t attracting the right clients, you’ll struggle to grow. Every choice has a cost—including the choice to do nothing. Instead of fearing failure, reframe it as an experiment. Test a small change and track the results. If it doesn’t work, tweak it. Your business is a living thing, meant to evolve. The worst thing you can do is stay in place while the world moves forward. 💡 What’s one change you’ve been avoiding in your business? Let’s talk about it in the comments! Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional…

1
565: How Metrics Transform with Corinne Moore 49:31

vor 6 weeks49:31

49:31

How do you transform your business into one that works for you? In this episode, Corinne Moore, owner of Paws and Claws Pet Service and founder of Pawsome Metrics, shares how data-driven decisions helped her streamline services and reclaim balance. From navigating the challenges of purchasing a family business to making tough choices like cutting underperforming services, Corinne opens up about the power of metrics in creating a sustainable and fulfilling company. She emphasizes the importance of aligning business operations with personal and professional goals while empowering her team to thrive. Whether you’re looking to refine your services or improve work-life balance, Corinne’s story is a reminder that change starts with knowing your numbers. Main topics: Using Metrics for Business Decisions Balancing Work and Family Life Streamlining Services for Efficiency Empowering Staff Through Delegation Overcoming Burnout as a Business Owner Main takeaway: "You own your business so you can make it your own. It took me a long time to realize that I could make changes for myself and my staff to make us all happier.” Running a business isn’t about following someone else’s formula—it’s about creating something that works for you, your team, and your clients. Corinne Moore shares how she used metrics to make bold decisions that aligned with her values, simplified her services, and prioritized her mental health. By taking control and shaping her business to fit her life, Corinne created a company that’s happier, more efficient, and truly her own. Her story is a reminder that real transformation starts with knowing your numbers and staying true to your vision. This week on the podcast, Corinne reveals how metrics empowered her to reclaim balance and build a business she loves. 🌟 How do you make your business uniquely yours? Let us know in the comments! 🎧🐾 About our guest: Corinne Moore is the owner of Paws and Claws Pet Service in Madison, Wisconsin, a company specializing in dog walking and cat sitting. With a passion for both animals and numbers, she also founded Pawsome Metrics, a tool designed to help pet care professionals harness the power of data to make informed, confident business decisions. Corinne’s journey in the pet care industry began at a young age and evolved as she took over her sister’s business in 2019. Through resilience, adaptability, and a data-driven mindset, Corinne has transformed her business while prioritizing work-life balance and creating a supportive environment for her team. When she’s not running her businesses, Corinne enjoys spending time with her family, including her daughter and two cats, Bella and Lucille. Links: Paws and Claws : https://www.pawsandclawswi.com/ Pawesome Metrics : https://pawsomemetrics.com/ Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off Give us a call! (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days…

1
564: Fur Babies and the Modern Pet Parent 18:56

vor 7 weeks18:56

18:56

How can we navigate the changing expectations of modern pet parents while also providing exceptional care? We dive into the mindset of today’s pet owners, exploring the growing trends of treating pets as family, prioritizing health and wellness, and valuing convenience and personalization. We discuss how emotional spending drives client decisions and the importance of showcasing the transformative impact of pet care services. Whether you’re refining your marketing, building trust, or enhancing your offerings, this episode provides actionable insights to help you connect with clients and elevate your business. Main topics: Pets as family members Humanization challenges for professionals Health, wellness, and enrichment Convenience and social proof Emotional spending and personalization Main takeaway: "Your messaging should focus on creating peace of mind, enriching experiences, and making the pet owner’s life easier while addressing their emotional connection to their pets." As pet care professionals, we often focus on what we do: walking dogs, cleaning litter boxes, or giving medications. But what we’re really offering is so much more than the task itself. We provide peace of mind to pet parents, so they can focus on their day without worrying about their furry family member. We enrich pets’ lives, giving them the mental and physical stimulation they need to thrive. We strengthen the human-animal bond by helping pets stay healthy, happy, and loved, even when their owners can’t be there. Your services don’t just care for pets—they make life better for both the pet and the owner. But here’s the catch: you have to tell people that! Talk about the emotional and practical value of what you offer. Share stories of how you’ve made a difference. Highlight the tail wags, the zoomies, the contented naps after a visit, and the relief in a pet parent’s voice when they know their pets are in good hands. Because it’s not just about the visit—it’s about how that visit transforms their day and their pet’s life. 💡 What’s one way your services go beyond the basics? Share it in the comments! Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off Give us a call! (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional…

1
563: Elevating Professionalism in Pet Care with Ruby Ballesteros 52:31

vor 7 weeks52:31

52:31

How do you grow a pet care business while staying true to your values? Ruby Ballesteros, owner of Ruby Red’s Pet Care, shares how she maintained her standards during tough times, leading to a surge of new clients and stronger relationships with her community. She leveraged local TV segments to educate the public about professional pet care and collaborated with small businesses to promote their services through her newsletters. By embracing opportunities and pushing herself out of her comfort zone, Ruby grew personally and professionally, while elevating her business. Her story is an inspiring example of how staying authentic and community-focused can lead to sustainable success. Main topics: Navigating Business Challenges with Integrity Building Strong Community Relationships Professionalism in Pet Care Industry Leveraging Media for Business Growth Maintaining Consistency in Client Services Main takeaway: “Maintaining the integrity of my business meant refusing to lower my standards—even during tough times.” Success in business starts with maintaining your standards, even when times are tough. Ruby Ballesteros shares how staying true to her values and refusing to devalue her services allowed her to not only weather challenges but also redefine professionalism in her community. Through her journey, she demonstrates the power of persistence and the rewards of aligning actions with a clear mission. This week on Pet Sitter Confessional, Ruby reminds us why integrity matters in business—and in life. Her inspiring story is a must-listen for anyone looking to build a lasting legacy in pet care. 🌟 How do you stay true to your business values? About our guest: Ruby Ballesteros is the owner of Ruby Red’s Pet Care, providing exceptional pet sitting services in Irmo, Ballantine, and Chapin, South Carolina. With a background in corporate training and a passion for animals, Ruby has built a trusted brand known for professionalism and integrity. She’s also a fierce advocate for networking and community support, sharing her knowledge through TV segments and partnerships with local businesses. Ruby’s mission is to set the gold standard in pet care while empowering others to prioritize quality and trust. Links: Previously on: https://www.petsitterconfessional.com/episodes/457 https://www.rubyredspetcare.com/ https://www.facebook.com/rubyredspetcare https://www.instagram.com/rubyredspetcare Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off Give us a call! (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Viists petsit.com/join and use code ‘confessional15’ at checkout to save $15 off your first year!…

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Pet Sitter Confessional « » 519: From Keywords to Community: Building Better SEO for Pet Care with Mikaela Vargas

519: From Keywords to Community: Building Better SEO for Pet Care with Mikaela Vargas

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Pet Sitter Confessional « »
519: From Keywords to Community: Building Better SEO for Pet Care with Mikaela Vargas