From Green to Growth: Inside the Evolution of Fussell Florist with Katie Bonnet

The Valley Today

In this episode of The Valley Today, host Janet Michael is joined by co-host Niki Foster of the Front Royal Warren County Chamber and her guest, Katie Bonnet, owner of Fussell Florist.

Katie shares her experiences over the last two and a half years since she last appeared on the show. Initially, she bought the florist shop from Betty Showers and had no prior experience owning a business. Despite challenges, including a major remodel and unexpected flooding from Hurricane Debbie, she has successfully made the business her own.

Katie discussed the journey of establishing her unique identity for Fussell Florist, distancing it from corporate chains like Teleflora. She is thrilled with the shop's recent renovations, including an open space and a creative succulent garden in what used to be a fountain.

Katie is hosting a grand reopening on November 16, 2024, complete with a ribbon cutting, giveaways, kids' activities, and a unique blindfolded floral arrangement contest with her team.

Niki emphasized how the Chamber supports local businesses, from new ones to well-established ones. They provide networking opportunities and practical help, like connecting Katie with people who assisted her cleanup efforts post-flooding.

Katie offers specific advice for aspiring business owners: seek insight from others and don't hesitate to ask for help. She acknowledges the importance of community support, whether it's from family, staff, churches, or local organizations.

The conversation also highlighted some of the unique services Fussell Florist offers: wedding arrangements, funeral flowers, gift baskets, corporate flower deliveries, and more. Katie announced a new membership program where customers can receive regular flower arrangements delivered to their door.

Fussell Florist provides both live, artificial, and dried flowers, along with a variety of gifts and plants. Even silent auction items and seasonal wreaths are available.

Niki informed listeners about the Chamber's upcoming Valor Awards and Coffee and Conversations events, underscoring the Chamber's ongoing commitment to fostering community connections.

You can contact Fussell Florist at 540-635-1334 or visit their website at fussellflorist.net, or follow them on Facebook and Instagram for all your floral needs. Stay tuned to the Chamber’s Facebook page or visit FrontRoyalChamber.com for updates on their events and initiatives.