87. Expanding Beyond Therapy: Embracing your Therapist & Coach Identities With Sonia Fregoso

Latina CEO Identity

Are you wondering what it looks like to add coaching to your work as a seasoned therapist? Then this episode is for you, this week's guest shares her experience in embracing both of her roles as a therapist and coach. She shares how by offering decolonized guidance and coaching services, Sonia was able to break free from the limitations of being a therapist and enjoy the autonomy of being a coach!

Sonia Fregoso, M.A., LMFT, is a Xicana licensed psychotherapist, and energy coach. Sonia has a bachelor’s in Psychology from the California State University of Los Angeles, and a Master’s in Clinical Psychology from the University of Southern California. Beyond her education, she continues to study Grief & Loss, Depth Psychology, Energy Psychology, Transpersonal Psychology, and Somatic Experiencing. As a facilitator of healing, she combines her expertise in psychology with elements of Curanderismo, Ancestral, Spiritual, and Energetic healing practices.

Join us on an inspiring episode with Sonia, a coach for high-achieving Latinas, as she shares her profound expansion from the confines of traditional therapy to the expansive world of coaching. In this episode, Sonia tells us how she integrated offering coaching as a way to further impact and promote decolonized healing approaches for Latinas.

In this Instagram Live conversation, Sonia shared how she knew she had to expand beyond therapy when she felt her work was confined within the box of being a therapist. Now that she's embracing both of her roles, she’s enjoying her work and attracting clients who energize her.

Listen to the full episode to hear more about how Sonia learned to embrace both of these roles in her journey as an entrepreneur.

Topics covered on Embracing your Therapist & Coach Identities:

• How she broke free from her limitations as a therapist

• Why she expanded beyond private practice and started offering coaching services

• How she’s using ethical marketing to attract her ideal clients in her coaching business

• How she overcame her thoughts about the coaching space

• How she figured out who her ideal clients were

• How she neutralized her thoughts around calling herself a coach

Connect with Sonia Fregoso:

• Website: https://obsidianwoman.com/

• Instagram: @lasoniafregoso

• Podcast: The Slow Down Podcast

Connect with Liz Fernandez:

• Website: https://thelizfernandez.com/

• Instagram: @lifewithhliz

• Therapist to Coach Collective Waitlist

• Apply for 1:1: private coaching

• From Therapist to Coach Weekly Email Series

Resources from this episode:

• Sign up for my FREE Webinar “How to Double your Therapy Income with 1 Coaching Offer & 2 Clients per month”

• Therapist to Coach Collective Waitlist

• Apply for 1:1: private coaching