Ep. 18 Brand Building for Impact Part 1

Because We've Been In Your Shoes

Name 3 long-standing brands. Brands that have been around since you were little. Now...how do we do that for our non-profits?

Shilpa Gadhok, founder and CEO of See Good Strategy Group, joined us to dig into this topic of marketing but marketing with a big purpose...to build an iconic, long-standing brand for impact. Shilpa offered six questions to ask yourself to evaluate how strong your brand is. How big of an impact are you making currently? Can you answer these six questions correctly?

In this captivating episode, we dive deep into the world of brand building for nonprofit organizations and explore the remarkable ways strong brands can drive positive social impact. Discover how strong nonprofit brands create a ripple effect that extends beyond their immediate goals. Our conversation unfolds into a fascinating exploration of how effective branding can generate awareness and empathy among the general public, inspiring them to join the movement and contribute to the cause.

We discuss with Shilpa the best practices behind building a philanthropic brand that resonates with supporters and she shares practical insights on leveraging storytelling, authenticity, and transparency to engage with audiences on an emotional level. Moreover, we discuss the role of digital media and social platforms in amplifying a nonprofit's message, igniting enthusiasm, and fostering a sense of belonging among supporters.

Tune in to this thought-provoking podcast episode, and embark on a journey of discovery as we uncover the true significance of brand building for nonprofits and its profound impact on society.

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Want to be a guest on our show? Have an exciting topic impacting the nonprofit space that you want to talk about? Or nominate a nonprofit leader for our podcast. Send us a note via our Instagram or LinkedIn and we’d love to hear from you!

Connect with Shilpa Gadhok: SeeGoodStrategyGroup.com

Connect with Deniz Tasdemiroglu Conger on LinkedIn

Connect with Tom Bull on LinkedIn

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