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43 Years of Innovation in the B2B Marketing World with Donna Peterson
Manage episode 436491701 series 3554537
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In this episode of Celebrating Small Family Businesses, we explore the story of Donna Peterson and her company, World Innovators, a B2B marketing firm founded by her mother 43 years ago.
Donna shares the company's evolution from postal mailing lists to a full-service marketing agency, emphasizing the value of personal relationships and adapting to technological changes like email in the 1980's and AI in the 2020's.
She also discusses the dynamics of working with family, including her husband and daughter’s roles, and offers insights into the importance of effective communication and speaking skills through organizations like Toastmasters.
Tune in to hear how World Innovators maintains a leading role in the industrial marketing space and prepares for the future with its unique family-oriented approach.
Learn more about World Innovators at https://www.worldinnovators.com/ and listen to their podcast at https://www.worldinnovators.com/b2bmarketingexcellence
Watch and learn on the World Innovations YouTube channel: https://www.youtube.com/@WorldInnovators
Connect with Donna on LinkedIn: https://www.linkedin.com/in/donnaapeterson/
00:00 Introduction to Celebrating Small Family Businesses
00:03 Meet Donna Peterson and World Innovators
01:13 The Early Days of World Innovators
03:26 Transition to Digital Marketing
04:45 The Importance of Personal Connections
08:32 Family Dynamics in Business
12:17 Balancing Family and Business Roles
14:39 The Value of Understanding Marketing History
17:18 Incorporating AI in Marketing
18:34 Corporate vs. Family Business Dynamics
19:06 Crafting a Unique Brand Story
19:55 Finding the Right Clients
21:10 Specializing in Industrial B2B Marketing
22:55 High-Stakes Equipment Decisions
26:15 Balancing Risk and Conservatism
30:10 The Value of External Experience
34:31 The Importance of Communication Skills
38:07 Future Plans and AI Integration
40:47 Conclusion and Final Thoughts
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