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Altered States Wellness With Kyle and JoJo Streubing
Manage episode 429329193 series 3554537
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In this episode of 'Celebrating Small Family Businesses,' we explore the fascinating business journey of Kyle and Jojo Struebing, founders of Altered States Wellness.
Discover how they transitioned from corporate sales at tech giants like Microsoft and HP to successful franchise owners in the wellness industry and then into creating their own franchise concept.
They share their experiences rebranding from a CBD franchise to a comprehensive wellness studio, incorporating services like float therapy, infrared saunas, and more.
Kyle and Jojo discuss the challenges they faced, the importance of starting small, the mental resilience required, and the strategies they employed to build and maintain their business.
Learn about how they leveraged their previous experience and their relationship to lend them the strength to work 16 hour days for weeks at a time when necessary.
This insightful conversation offers valuable lessons for all entrepreneurs and family business owners.
Read more in this article: Texas Lifestyle Magazine article: https://texaslifestylemag.com/lifestyle/5-holistic-therapies-at-altered-states-wellness-center-to-transform-your-mind-and-body/
Here's how you can reach them:
Altered States website: https://alteredstateswellness.com/
Instagram: https://instagram.com/alteredstateswellness
LinkedIn: https://www.linkedin.com/company/altered-states-wellness/
LinkedIn: https://www.linkedin.com/in/joannstruebing/
Facebook: https://www.facebook.com/profile.php?id=61559147440797
00:00 Introduction to Kyle and Jojo Struebing
01:04 The Journey from Corporate to Franchising
03:31 Challenges and Innovations in CBD Business
07:19 Expanding into Float Therapy
09:09 Diversifying Wellness Services
13:21 Lessons Learned and Business Philosophy
15:11 Working Together as Partners
17:19 Transitioning from Corporate to Entrepreneurship
20:24 Key Takeaways for Aspiring Entrepreneurs
21:44 Micro Goals and Business Expansion
22:20 Transitioning from Franchisee to Franchisor
23:14 Building a Franchise System
24:37 Mental Resilience and Confidence
26:27 Launching the Franchise
28:03 Training and Support for Franchisees
28:56 Balancing Family and Business
31:52 Sales Strategies and Personal Development
38:37 Final Thoughts and Advice
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