Mindful Selling in the Fitness Industry | Ep 2

Little Gym, Big Heart with Devin Gage

"The best thing that you can do is to be open and transparent about the price... It's going to be very disarming and a pattern interrupt."

Welcome to the Little Gym, Big Heart podcast! Today, your host, Devin Gage, shares his insights on the sales mindset for fitness professionals. He emphasizes the importance of understanding the human psychological need for autonomy and how it relates to sales. Devin explains how leading with the worst parts of your business, such as price or limitations, can actually build trust and authenticity with potential clients. He also discusses the concept of abundance and how having an abundance mindset can positively impact your sales approach.

Get ready to engage in today’s episode!

Timestamps:

(00:51) - The realization that selling is necessary for a successful fitness career

(01:50) - The conversation with a mentor about the importance of making money

(03:32) - The three elements of mindset for successful fitness sales

(04:04) - The first element: Understanding the psychological need for autonomy

(05:13) - The ineffectiveness of traditional sales methods in the fitness industry

(07:10) - Leading with the worst parts of the business to build trust

(09:21) - Ending sales conversations with the question "Are you sure?"

(10:50) - The second element: Embracing abundance in sales

(11:43) - The importance of having an abundance mindset in sales

(12:10) - Understanding the numbers game in fitness sales

(13:50) - Key factors for success in the fitness industry

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