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29. Promotion - The 5 Key Marketing Elements | Mastering the Production Series, Part 9
Manage episode 415298135 series 3527327
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Episode 29. Promotion is one of the seven marketing functions and is key to the success of any marketing campaign. In this episode, you will learn about the 5 marketing collateral and channels of distribution used to effectively promotion your fashion show production.
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As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:
- History of fashion shows
- Types of fashion shows
- Roles within the production
- Theme development
- Hosting a model call
- Models and merchandising
- How to develop segments
- Stage coordination
- Promotions
- Logistics
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If you find value with this fashion show production series, I have a program that will available Fall 2024. It will provide a scope of resources to help you create and implement a successful fashion show. It's something I've wanted to do for years because a fashion show has so many moving parts. And of course, when you're managing students who are responsible for implementing the show, it really is a project management responsibility.
The program will contain:
- Video and audio modules
- Project management framework
- Propriety documents for management in all areas
- Signature model call framework
- An outline for creating your Fashion Show Bible
- Media kit framework
- Real examples from my productions
- Highlights of my student-led fashion shows and more.
Stay tuned for the early bird invitation to access the program. I look forward to you having access to that. And I also look forward to hearing about your fashion show productions and seeing them on Instagram. So be sure to connect with me at Marketing EdVenture on Instagram so that I can see all the wonderful work that you're doing with your fashion program.
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You are the reason your students love Fashion Marketing. Producing a fashion show will engage them into all aspects of the fashion industry. Sign up and learn all you need to know from ideation to implementation. GET CONNECTED NOW!
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If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
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