Sales and Marketing BS - Episode 35 | Andy Hamer

Construction Disrupted

Today's episode promises to be an eye-opener as we explore the often-overlooked synergy between sales and marketing two-bed fellows cut from the same cloth but at different ends of the table…. usually.

In an industry where precision and collaboration are paramount, the integration of sales and marketing functions holds the potential to be a game-changer. Yet, despite their inherent alignment towards common goals, these two pillars of business strategy often operate in silos within construction, missing out on the powerful impact they could achieve together.

Think about it: marketing lays the groundwork, crafting compelling narratives, and creating brand visibility, opening doors, while sales is on the front line, nurturing relationships and closing deals. When these forces unite seamlessly, the result is a formidable alliance that not only drives revenue but also fosters long-term growth and sustainability.

So why does this powerful combination remain elusive to many, especially within the construction industry? How can we reduce the possibility of failure and look to almost certain success?

Throughout this episode, we'll walk through the answers to these questions, exploring the nuances of sales-marketing integration within the unique landscape of construction. From cultural shifts to technological innovations, we'll examine the factors shaping this paradigm and uncover actionable insights that can empower us to succeed in today's competitive marketplace. But who is our guiding light here?

Andy Hamer is the Chief Executive Officer and Founder of Gorilla Team Associates, specialising in fractional sales and marketing for B2B tech firms and startups, spanning hardware, networking, services, and SaaS, shaping innovative go-to-market strategies, addressing the needs of emerging startups and global corporations.

Throughout an expansive 40-year career, Andy has secured esteemed senior management and board positions in renowned firms, including Marconi, Strategic Analytics, Equant, Informa, Wongs Electronics, and Bentley Systems.

More recently, he’s delved into Architecture, Engineering and Construction, working at senior and board levels at institutions like Codebook, XYZ Reality, and Archdesk.

Andy has a BA (Hons) in Marketing Engineering, is a certified BIM Information Manager and authored a book on structured data management in BIM as well be achieving the status; Fellow of the Chartered Institute of Marketing (FCIM).

Topics Covered

- Getting market-ready

- The terminology trap

- How can we reduce the chance of failure?

- Why it should always be sales AND marketing

- #1 myth in marketing (I’ll let you decide this one)

Adobe Express 30-day Free Trial: https://prf.hn/l/ZYdd028

Website: https://www.builddifferent.marketing/

Further Links

https://www.pbctoday.co.uk/news/planning-construction-news/5919-construction-companies-in-the-uk-close-to-failure/134221/

https://blog.hubspot.com/marketing/inbound-marketing-glossary-list