EP100: The 6 Parts of Google to Rank Your Law Firm

Ten Golden Rules Internet Marketing for Law Firms Podcast

In this special 100th episode I share our recent webinar, How to Rank Your Law Firm in All 6 Parts of Google - diving into the leading strategies for law firms to gain Google rankings. From the new Google Ai search results and getting in the Top 3 for Google Screened - Local Service Ads (LSAs) to the power of free ranking in Google Maps and SEO, we leave no stone unturned. We'll explore key performance indicators, strategies for handling Google Maps rankings, and the critical need for websites to have chat and a text function.

I also share insights on optimizing Google rankings and local SEO for businesses, emphasizing the importance of creating informative content, answering questions, and utilizing YouTube and Google Ads. Additionally, I'll discuss the significance of optimizing SEO for question and answer content and managing online reputation. Creating well-researched and authentic content that resonates with the audience and improving Google Maps rankings for local service ads are also highlighted. You'll discover practical tips and examples to help businesses improve their search rankings and online presence.

Stay tuned to learn the secret algorithm for top placements on Google and actionable strategies from one of the best minds in internet marketing.

Don't forget to hit subscribe and visit the 10 Golden Rules YouTube channel for more tips!

Key Topics

• 03:01 - The importance of ranking on all 6 parts of Google, including Local Service Ads, Search PPC, AI Search, Google Maps, and SEO.
• 03:45 Revealing the Mystery part of Google that's super important for search rank through examples and downloadable secret algorithm.
• 07:00 Insights on internet marketing for law firms, highlighting from our own company's success with clients across the US.
• 08:41 A mini case study with Brian Garrett, a solo personal injury attorney from Oklahoma City, who improved his SEO and local search rankings.
• 09:30 Google's AI advancements, showing examples of AI-powered search results.
• 10:10 How Google is demoting some websites in favor of AI-generated content, creating opportunities for listed sites.
• 11:12 The importance of helpful content and answering questions to rank in Google's AI-powered listings.
• 11:50 The use of videos and blogs to improve website SEO.
• 14:01 SEO strategies for AI-powered search engines.
• 17:50 The importance of mobile search, as over 60-70% of searches are now done on mobile devices.
• 18:26 Creating significant leads and sign-ups through local service ads campaigns, with some clients signing up over 275 new clients in a year.
• 20:28 The importance of promptly answering calls from local service ads program to avoid missing critical leads.
• 21:45 How a secret algorithm prioritizes bidding mode to maximize leads, with the back end of the program being crucial for designating good leads.
• 23:08 Google review strategy for law firms, emphasizing the importance of proximity and consistency in Google Maps listings.
• 24:15 The "multi locations" strategy - multiple locations can optimize their Google Maps listings and local service ads for each location.
• 25:09 How Local Service Ads and Google Maps are crucial for law firms.
• 28:19 Google reviews, their importance and local optimization for personal injury lawyers.
• 29:08 Using the Google Maps widget on a website to improve SEO and make it easy for clients to find the law firm.
• 31:24 SEO strategies for improving search engine rankings.
• 32:51 Simplifying SEO factors to "ABCs" of website architecture, speed, and performance.
• 34:34 The value of high-quality, influential links from important sites and publications.
• 37:48 The value of testing different ad copy and variants in Pay Per Click campaigns.
• 40:28 YouTube SEO and PPC opportunities for law firms.
• 43:32 Using questions in SEO, targeting the keywords and questions that potential clients are likely to search for.
• 43:57 The opportunity to rank for questions related to car accidents and hiring a lawyer, as people are increasingly using AI search to find answers to their legal questions.
• 46:06 Creating SEO-friendly content that answers questions and provides value to users.
• 48:21 SEO strategies for local businesses.
• 50:02 Quick responses and accurate note-taking in disputes for Local Service Ads (LSAs).
• 50:27 The value of paying for leads through LSAs, even if it means accepting cases outside one's practice area.
• 52:30 Creating new content to cover specific questions on transactional pages, while maintaining valuable FAQ sections.
• 54:43 Designing a website that provides helpful answers and encourages users to spend time on the site.
• 55:46 How Google Analytics and call tracking are used to measure the effectiveness of a website in providing helpful information and generating leads.
• 56:54 The importance of KPIs such as web traffic, leads, and cost per sign case for marketing agencies.
• 58:00 The significance of chat and text leads, as well as form fills, for increasing conversion opportunities.
• 01:01:47 Responding to one-star reviews professionally, rather than ignoring them.

Resources Mentioned

1. *Secret Algorithm Download Link* - Offered during the webinar for optimizing Local Service Ads.

Apps/Tools:

1. *Google My Business* - https://www.google.com/intl/en_ca/business/ Essential for managing and optimizing local business listings.
2. *PPC Ad Management Tools* - Used for managing and monitoring pay-per-click campaigns
3. *Heat Map Analysis Tools* - Utilized for analyzing user interaction and web page performance

Previous Guests Mentioned:

1. EP019: Interview with CraigsList.com Founder Craig Newmark
2. EP034: Linkin Park’s Mike Shinoda & Selecting a Domain and Internet Presence, WineLibrary TV’s Gary Vaynerchuk & Personal Branding
3. EP020: Interview with Mahalo.com founder Jason Calacanis
4. All-In Podcast
5. EP016: Interviews with Google Engineer Matt Cutts, Link Building Expert Todd Malicoat & DMOZ Co-founder Chris Tolles
6. EP084: Intaker’s Joe Ruotolo BREAKING NEWS! New AI chat for Google Screened

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rul zzz xx es, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

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