Defining, Funding and Executing Revenue Operations with Jeff Ignacio, Stephen Diorio and Steven Busby
Manage episode 434523795 series 3489883
Our host Jeff Ignacio sits down with Stephen Diorio, author of ‘Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data’ and Steven Busby, Managing Director of Slate Point Partners. They discuss how to calculate and measure the financial impact of RevOps and how to create a business case for RevOps leaders to fund their growth programs, allocate growth resources and prioritise growth investments. They also talk about building cross-functional teams, funding growth capabilities and prioritising growth actions.
65 Episoden