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The Perfect Blend: Choosing the Right Social Media Platforms for Your Business
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Inhalt bereitgestellt von Brett Deister. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Brett Deister oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Julia Pearson joins Brett Deister to discuss the crucial elements of selecting the right mix of social media platforms for businesses, emphasizing the power of LinkedIn for lead generation while effectively repurposing content across other networks. They delve into the importance of maintaining a creative edge in marketing by leveraging tools like Canva Pro and CapCut, which streamline the content creation process. Julia shares her go-to toolkit that includes free schedulers and classic Google Sheets for efficient organization, helping marketers avoid burnout in their busy schedules. The conversation highlights the significance of investing time wisely and the benefits of delegating tasks to enhance productivity. With insights on creating engaging content and the evolving landscape of digital marketing, this episode offers valuable strategies for marketers looking to optimize their social media efforts.
Takeaways:
- When selecting social media platforms, focus on LinkedIn for leads and engagement.
- Content repurposing is essential; leverage tools like Canva and CapCut for efficiency.
- Burnout is a common challenge for marketers; prioritize what aligns with your values.
- Using lead-generating ads alongside organic content can create a vibrant social presence.
- Free tools and schedulers are vital for DIY marketers to manage their time effectively.
- The human touch in AI-generated content is crucial for maintaining authenticity and connection.
Links referenced in this episode:
Companies mentioned in this episode:
- Starbucks
- Meta
- Canva
- CapCut
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