))
What it means to drive ROAS - Influencer Dictionary
Manage episode 378177855 series 3480567
Inhalt bereitgestellt von Inside the Click. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Inside the Click oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Word of the Week Wednesday is back to add to your Influencer Dictionary.
This week, Michelle is breaking down ROAS, or Return on Ad Spend. Examples from the episode are broken down below:
Example 1: Using only Flat Fee and Sales to calculate ROAS
- Flat Fee: $100
- Sales Driven: $200
- ROAS: $200/$100 = $2.00
Example 2: Using Flat Fee + Affiliate CPA and Sales to calculate ROAS
- Flat Fee: $100
- Sales Driven: $200
- CPA: 10%, or $20 from $200 in sales
- ROAS: $200/$120 = $1.67
Links to our past 2 Dictionary episodes:
- What it means to drive Conversion (Spotify/Apple Podcasts)
- The benefits of being a Sub-Affiliate (Spotify/Apple Podcasts)
Have a term you want us to break down? Reach out via one of our channels below.
Let's Connect!
Instagram: @insidetheclick
TikTok: @insidetheclick
YouTube: InsidetheClickpodcast
Substack insidetheclick.substack.com
Email at hello@insidetheclick.com
51 Episoden
Teilen
