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Top 5 Influencer Insights: AI Influencers' Backlash, LTK's New Planning Tool, Primetag Funding, FTC's Regulations, and TikTok's eCommerce Plans
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Welcome back to Inside the Click - Monica and Michelle here with Five on Friday, giving you the lowdown on all things creator economy in just 5 minutes.
What went down this past week:
- The backlash against AI influencers highlights the importance of using real creators as brand ambassadors. The failure of the AI influencer trend indicates that AI-generated influencers are not resonating with audiences.
- LTK's new planning tool provides creators with an easy-to-use content planning solution.
- Primetag raises 3.8m in their latest seed round
- The FTC's updated endorsement guides emphasize the need for clear and specific disclosures in influencer marketing.
- TikTok's e-commerce expansion presents new opportunities for creators to monetize on the platform.
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