HOW TO SOLVE THE UK’S EV AFFORDABILITY PROBLEM | Luke Broad

Podcast Radio Business Interviews

Luke Broad from Dacia UK speaks to Clayton M. Coke of Podcast Radio Business to discuss HOW TO SOLVE THE UK’S EV AFFORDABILITY PROBLEM

Latest figures show EV rollout in the UK is being driven by fleets and firms, with private buyers accounting for less than 1 in 5 EV purchases1.

This is largely because of the success of incentives such as the Electric Car Salary Sacrifice Scheme (ECSSS) – which uses earningsbefore tax to fund repayments on an electric car – and has seen usage grow 68% year-on-year2.

Schemes like these support businesses, which support employees and advance the overall EV rollout, as research shows 74% of UK drivers want to buy an EV but think they are too expensive.

As Dacia brings its all-new Spring – widely known as Europe’s most affordable EV – to the UK, it poses the question; who should foot the bill?

In the UK, high cost is the biggest barrier to owning an electric vehicle. More than three in four (74%) drivers say they would like to purchase one, but they are too expensive.

However, tackle that problem and more appear, as two thirds (66%) say the associated costs are too high, while 56% say their local area lacks the charging infrastructure needed to own and operate an EV.

This leaves 25% feeling it is unlikely they will own an EV by the 2035 deadline set out in the government’s zero emission vehicle (ZEV) mandate, while 45% say it is unlikely they will purchase an EV as their next car.

Offering the best value for money on the market, car brand Dacia is tackling the first and largest barrier by bringing Europe’s most affordable electric vehicle to the UK later this year.

About Dacia

Born in 1968, then relaunched by Renault Group from 2004 across Europe and Mediterranean countries, Dacia has always offered the best value for money cars by constantly redefining the essentials. As a game-changer, Dacia proposes simple, multi-purpose, reliable cars in

tune with customers’ lifestyles.

Dacia models have become a reference on the market, including Sandero, the best-selling retail car in Europe each year since 2017; Duster, the best-selling SUV to European private customers since 2018; and Jogger, the C-segment versatile family car.

Present in 44 countries, Dacia has sold more than 8 million vehicles since 2004.

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. More than 270,000 Dacia vehicles have been sold in the UK to date.