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61. Mike Beckham: Brand Strategy, Entering Retail, Visionary Leadership & More
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Simple Modern is one of the great success stories of Amazon-first brands.
Starting in 2016 and now generating nine figures in revenue per year, it has been some growth trajectory for the Oklahoma-based startup.
In this week’s episode of the Brand Builder Show, we got the honor of sitting down with co-founder and CEO Mike Beckham.
It was a fascinating conversation where we talked about:
- How the Simple Modern brand strategy evolved
- What getting your products into retail involves
- The necessity of good leadership in growing a strong business
- Why business owners need to offer more than just money to motivate a team
- What Mike would do if he had to start all over again
- And a bunch more!
Episode Links
- Check out Simple Modern
- Connect with Mike on Twitter
- Episode 31 with Mike’s co-founder Bryan
Talking Points
00:00 Introduction to Guest: Mike Beckham
00:57 Background of Mike Beckham and Simple Modern
04:38 Origin of Simple Modern
15:50 Financials in the first two years
24:42 Simple Modern’s journey to Retail
31:14 Transition to Amazon Pre-Covid and Mike’s challenging times as a leader
36:44 How to come up with a vision for your business and track your progress
44:01 Incentivizing people and winning with the company
48:12 Leadership advice for new entrepreneurs
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