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How to Measure Content Success | With Marco Giordano
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On this episode of the Strategic Marketing Show, David is joined by a man who claims that you either use data, or get used by the data.
His current freelancing projects include helping content-driven websites and publishers better harness the power of data as part of their content marketing strategy.
A warm welcome to The Strategic Marketing Show - Marco Giordano.
[You can find Marco on LinkedIn or on Twitter.]
Topics discussed on this episode include:
- Do you need to have tracking metrics for every piece of content?
- What are the types of metrics that you like to track for different types of content?
- How do you audit your content success?
- What systems do you use?
- What are some more efficient ways of managing content?
- How does this feed into deciding on the type of content that you should be making?
- How do you segment the purposes of your content?
- As an example, you say that Wise.com are doing a good job?
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