S6 E4: Cyber Weekend’s Biggest Winners and Losers

Limited Supply

Is the post-turkey haze making the details of your cyber weekend feel a little blurry? Wondering what sales you missed and what deals you might have blacked out on?

Let the Black Friday/Cyber Monday hangover begin!

But don’t worry because Nik and Moiz are here to break down all the dirty details about what went down this past weekend in case you can’t remember.

Find out why this Black Friday/Cyber Monday marks the comeback of consumerism and why it was a HUGE win for DTC. The guys share the biggest lessons from Stripe’s $14.4 billion win and explain how Shopify absolutely nailed it this past weekend.

Who were the big brand winners, and which companies should be ashamed of their lackluster performance? And that’s the one thing Moiz can’t believe brands aren’t doing on their websites? Tune in to find out!

00:00:25 - Black Friday Winners: Shopify and Klaviyo

00:02:07 - Stripe's Dashboard Tracks Black Friday Sales

00:03:55 - Stripe Processes $14.4 Billion Transactions

00:05:51 - Ingenious Black Friday Marketing Ideas

00:11:19 - High AOV Brands Thrive on Facebook

00:15:20 - Comparing Black Friday vs Regular Facebook Ads

00:17:45 - Black Friday Shopping: Overwhelmed vs. Organized

00:22:33 - Unsubscribing from Black Friday Emails

00:23:45 - TikTok's Success Soars on Saturday

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.