))
Episode 204: How Branding Can Shape Belonging
Manage episode 332863323 series 3366321
Inhalt bereitgestellt von The Daily Brief Podcast | Promax. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Daily Brief Podcast | Promax oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
As Loyalkaspar Co-founder and Chief Creative Officer Beat Badenbacher hunkered down, like everyone else, during the pandemic, he began to think. He thought about how brands define the world around them and how people turn to brands – or familiar symbols – in times of strife. And then he turned those thoughts into a book.
“Somewhere Yes: The Search for Belonging in a World Shaped by Branding” combines both written and visual language to ask questions and consider ideas. More of a thought exercise than a conclusion or a prescription, the book asks readers to consider what branding means in our current society and how it can be used for good.
"Somewhere Yes" is available from Amazon and other booksellers on July 12.
100 Episoden
Teilen
