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Creating and Leading a New Category with Thomas McGrath
Manage episode 364045409 series 3337766
Inhalt bereitgestellt von Amy Woods. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Amy Woods oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
How do you successfully create a category AND remain the leader of said category?
We invited Thomas McGrath, Director of Content, Digital Marketing & PR at Nexthink, onto B2B Content Strategist, where he shares how Nexthink created a brand-new category – Digital Employee Experience (DEX).
Thomas delves into the good, the bad and the ugly of category creation, his thoughts on how AI will impact the future of B2B content and behind the scenes of Nexthink’s content creation processes.
Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Find out about:
- Nexthink’s content processes and how they prioritize
- Why podcasts are the way forward for B2B teams
- How Nexthink got their certification course in front of the right people
Important Links & Mentions
- Nexthink: https://www.nexthink.com/
- Thomas on LinkedIn: https://www.linkedin.com/in/mcgraththomas/
- Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
- Content 10x: https://www.content10x.com/
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