Becoming An Iconic Brand

The Property Management Podcast with That Property Mum

One of the foundations of marketing is our personal and business brand. Without implementing this correctly, all our other marketing efforts may not resonate and could make our overall marketing approach much harder.

This week, we have a special episode where I take you behind the scenes and share a recent workshop I held inside PM Accelerate on building and becoming an iconic brand. This session will help you gain a clear sense of where to focus your energy for improved lead generation, client engagement, and brand visibility.

It’s packed with actionable tips on optimising your digital profile, building and nurturing an email list, creating engaging content, and insights from both digital and traditional marketing strategies that you can implement right away.

“If you're an Agent, Property Manager, or Business Development Manager in a large agency, building a personal brand is still essential.” - Kylie Walker

We explore:

• How to review and audit your social media and website to ensure your online presence is consistent and aligns with your brand’s values while identifying any areas needing improvement.
• The importance of building an email list for long-term business growth and how to offer valuable resources and create e-newsletters tailored to specific audience segments.
• How to maintain monthly communication with clients through newsletters, providing updates on new legislation, compliance tips, or case studies.
• Using podcasts as a marketing tool - whether by creating your own or pitching to be a guest on others.
• Traditional marketing strategies remain valuable today, providing different opportunities for your business and fostering community connections.

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Connect with Kylie:

Instagram - https://www.instagram.com/thatpropert...

Website - https://www.thatpropertymum.com.au/

Facebook - https://web.facebook.com/thatpropertymum

Facebook Group - https://web.facebook.com/groups/prope…

Pinterest - https://www.pinterest.com/kyliewalker/

LinkedIn - https://www.linkedin.com/in/kylie-wal...

YouTube - / @thatpropertymum

Flussos - https://flussos.com/

Validum Institute Real Estate Training - https://www.validum.edu.au/