Daring To Be Different: Thanh Catachanas' Unconventional Journey To Success

Everyday Leadership

"This isn't a dress rehearsal, is it? We're living our lives now. So I just need to find the happiness and the peace of mind."

In this inspiring episode of Everyday Leadership, we dive deep with Thanh Catachanas, a trailblazing figure in media and advertising as Head of Collaboration and Acquisition at JCDecaux.

From her journey as a child of Vietnamese refugees to becoming a powerhouse in the UK's advertising industry, Thanh shares her unique perspective on representation, diversity, and authentic leadership.

Thanh also discusses the power of representation in advertising, the untapped potential of ethnic minority markets, and her vision for a more inclusive media landscape. Her story is a testament to the impact of authentic leadership and the power of staying true to one's values.

Key takeaways:

• Thanh's experience growing up in a Vietnamese household in the UK and navigating two cultures

• Her unconventional career path from medical science to advertising

• Discussing the immigrant experience: pressure to excel and the "scarcity mindset"

• How Thanh is breaking certain cycles with her own children while maintaining high expectations

• The creation and impact of the 'Reach' program at JCDecaux, supporting ethnically-owned businesses

• The importance of diversity in decision-making and product development

• Balancing the pursuit of excellence with effective collaboration

• Understanding and incorporating Gen Z perspectives in the workplace and marketing

• Thanh's approach to values-based leadership and identifying core personal values

Connect with Thanh: LinkedIn |

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