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Write Better Copy Using the 5 Levels of Customer Awareness [Ep. 10]
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Learn to write better copy using the 5 Levels of Customer Awareness! Also known as the 5 Stages of Awareness, this psychological understanding of the customer journey was codified by Eugene Schwartz in his book Breakthrough Advertising. It traces customer awareness from Totally Unaware to Totally Aware of their problem, solutions, and that YOUR solution is the best fit!
The 5 levels of awareness are usually reserved for an advanced copywriting course or digital marketing department in corporate. BUT I know that they're fundamental to an effective content marketing strategy, conversion copywriting like how to write a sales page that converts, and implementing copywriting tips for websites that are created *by entrepreneurs themselves*.
So, listen to the full episode to learn about this powerful psychological aspect of copywriting yourself!
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Time Stamps:
3:53 - Level 1
6:25 - Level 2
10:32 - Level 3
12:56 - Level 4
15:26 - Level 5
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Important info:
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