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How One Signature Story Can Supercharge Your Marketing feat. Kris Jones
Manage episode 485895068 series 2987372
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Megan welcomes Kris Jones of Red Door Stories where she discusses the vital role of storytelling in connecting businesses with their audiences amidst rising AI influence. She shares her journey from early creative projects to a branding career with brands like Nike and Adidas, emphasizing authentic communication.
Kris highlights the importance of clear messaging that addresses specific client problems and warns against spreading marketing efforts too thin. She advocates for a narrative-first approach to help clients articulate their unique value propositions. Additionally, she introduces the "Marketing Universe" concept for effective strategy, and offers resources for entrepreneurs to enhance their storytelling skills
HIGHLIGHTS:
3:59 The Shift in Storytelling
7:05 Emphasizing Authenticity in Branding
11:01 Articulating Value and Pricing
15:57 The Importance of a Clear Narrative
18:09 Selling Aspirational Identities
21:44 The Power of a Single Problem
26:32 Creating Effective Content
30:22 The Framework for Your Brand Story
33:50 Simplifying Content Creation
40:25 The Role of AI in Storytelling
CONNECT WITH KRIS:
Website | Facebook | Instagram | LinkedIn
Megan Huber’s Socials & Resources:
LinkedIn | Instagram | Facebook | Book a Call | Consulting
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