Planning for Christmas and the Holiday Season 2023

The Retail Tea Break

This week’s episode of The Retail Tea Break podcast is sponsored by Salesforce, the world’s #1 CRM. I’m joined by an internationally recognised expert in the retail industry, a seasoned researcher who helps global organisations build the future of their business.

Michelle Grant is Director of Strategy and Insights for Retail & Consumer Goods at Salesforce. She has shared her thoughts with the Wall Street Journal, the New York Times and the Financial Times. Footwear News honoured as one of the 6 Powerful Women in Technology in 2021, Rethink Retail continues to list her as one of the top retail influencers in the world for 2022 and 2023.

At Salesforce, she blends data and analysis to create thought provoking content that helps companies understand how new technologies will impact the future of their business. In this episode, she takes me through Salesforces predictions for the holiday season.

This is a fantastic episode, so grab your cup of tea, sit back and listen in!

Topics:

· Salesforce predictions for the Christmas and holiday season

· Predictive AI driving digital sales

· BOPIS; delivering an efficient, convenient shopping experience

· Returns policies impacting the shopper journey

· Social media advertising delivering peak ROI both instore and online

· Resale gifting

· Keeping Christmas shoppers

For more information visit: https://www.salesforce.com/eu/campaign/salesforce-ireland/

Original five trends for holiday predictions: https://www.salesforce.com/blog/holiday-shopping-predictions/

Updated predictions with forecasts for spending: https://www.salesforce.com/news/stories/salesforce-holiday-predictions-2023/

Link to Connected Shoppers report: https://www.salesforce.com/resources/research-reports/connected-shoppers-report/

For more information and the transcript, please visit www.theretailadvisor.ie