Myth-Busting for EdTech Marketers: A Conversation with Lawrence Korchnak

Marketing and Education

In this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market.

As EdTech marketing execs, Elana and Lawrence have years of experience selling in the EdTech space. In this conversation, they get into busting some common EdTech marketing myths, such as, “starting with a freemium model is a sure way to guarantee B2B sales,” or “once I sell to a school, they’ll probably always use my product.” They also explain some of the nuances to marketing to an education audience, including some of the pitfalls that marketers without an education background might not catch.

You might remember Lawrence from our last episode with him, where we covered the challenges of EdTech go-to-market strategies.

Lawrence doesn’t sugar coat things or hold back — we appreciated his candid tone backed by years of executive experience. Enjoy this episode!

Myths Busted:

• Education marketers can sell to one decision maker.
• Freemium models guarantee B2B sales down the road.
• You can sell or market your EdTech product at any time of the year.
• Once you are adopted by a school or district, churn is low.

Here's the full transcript of Lawrence’s podcast episode.