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The Key Elements You Need to Be Successful With DTC Facebook Ads with Nigel Thomas
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Podcast Episode 176 of the Make Each Click Count Podcast features Nigel Thomas, the CEO of Alpha Inbound.
Nigel's compelling storytelling brings to life how in-depth customer research ignited a creative breakthrough, leading to a whopping $200,000 revenue video campaign. He underscores the undeniable power of a quality product and warns against the pitfalls of marketing without substance.
Nigel gives a sneak peek into his agency's fee structure and their holistic approach to client success, revealing how a tactical discovery call could lay out a profitable six to twelve-month roadmap for your business.
This episode is about foundational wisdom, focusing on the customer experience, and revolutionizing business strategies. Nigel emphasizes the necessity of first-party data and highlights the potential of user-generated content in the evolving digital ad space.
Moreover, Nigel shares valuable advice for businesses on maintaining a strong lifetime value-to-customer acquisition cost ratio and the role of word of mouth in sustainable growth.
Stay tuned for actionable tips and revelations on building a team culture based on principles and values, understanding backend economics, and the secrets of choosing the right advertising agency.
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ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
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