How to Develop Essential Sales and Marketing Skills for Your Business Featuring Deborah Anne Coviello

Smashing the Plateau

Deb Coviello is an accomplished author, podcast host, and leadership expert in quality and operational excellence, known as the CEO Whisperer. Deb uses her 30 years of experience to help CEOs and C-suite leaders of tomorrow find peace of mind by providing solutions to their technical business issues and elevating their teams. Her book, "The CEO's Compass," is a go-to guide for navigating challenges and achieving lasting success.

In today's episode of Smashing the Plateau, you will learn how to transition from corporate work to entrepreneurship and the importance of community in navigating business challenges.

Deb and I discuss:

• Her entrepreneurial journey and starting Illumination Partners [02:22]
• Building a personal brand and the need for sales and marketing skills [04:00]
• How to determine when to stay the course or pivot [06:12]
• The role of self-reflection and daily routines in success [08:21]
• Expanding into a media company and creating content [11:00]
• Targeting C-Suite leaders in her business strategy [14:25]

Learn more about Deb at https://dropinceo.com.

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