Ep 584: Q4 24 - Google Ads - Everything You Need To Know with Shri Kanase, Yoru Marketing

Secrets To Scaling Your Ecommerce Brand

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Understanding that the learning in Google Ads happens at the account level rather than the ad set level, which differs from Facebook ads. Responding to changes in Google's advertising platform due to increased competition and a shift towards a focus on quality score and user interaction, rewarding unique and engaging content.

In this episode, Jordan West with guest Shri, a successful ecommerce brand owner who has navigated the challenges of advertising on Google after encountering roadblocks with Facebook ads. Together, they explore the exclusive Google-only approach for a new apparel brand, diving into the TPS approach for testing, profitability, and scaling of products.

Listen and learn in this episode!

Key takeaways from this episode:

• Utilizing a Google-only approach for a new apparel brand due to the inability to advertise on Facebook.
• Implementing the TPS approach for testing, profitability, and scaling of products, segregating products based on performance.
• Allocating budget distribution of 80% towards cold traffic and 20% towards retargeting.
• Employing standard shopping and search campaigns initially due to lack of data, followed by brand awareness campaigns for quick traffic.
• Emphasizing demand capture and conversion using Google's display traffic and demand gen campaigns.
• Exploring the potential of YouTube shopping as an additional shopping placement with the potential to drive a majority of revenue, and the potential shift in ad buying experience on YouTube due to integration with Shopify.
• Recognizing the evolving role of Google media buyers with the addition of YouTube shorts and YouTube shopping.
• Shifting from a focus on technical aspects to creative aspects within Google ads, similar to the approach of Facebook ads.

Today’s Guest:

Shri Kanase, is an expert in Google Ads and the owner of an ecommerce brand. Shri shares his insights and expertise in navigating the challenges of advertising on Facebook by adopting a Google-only approach for a new apparel brand. He emphasizes the TPS approach for product testing, profitability, and scaling, as well as the strategic allocation of the budget towards cold traffic and retargeting.

Recommended Apps/Platform:

Hyros: https://hyros.com/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers:

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend